Crisis Communication in Health Care: Developing Plans That Work
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Health care organizations face many of the same operational risks as other companies—employee errors, executive malfeasance, natural disasters, and so forth. Other issues like malpractice suits, drug and device recalls, and Health Insurance Portability and Accountability Act violations pose unique challenges.
This white paper addresses how to develop flexible communications plans that enable health care organizations to survive—even thrive—during and after organizational crises. It outlines the characteristics of useful communication plans that will not be discarded when crises hit:
- Risk assessment
- Defining and assigning critical functions
- Protecting patient privacy
- Relationship building
- Practice drills
- Developing and delivering transparent messages