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Decision Tool: What Do I Need For Marketing?

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Question #2

Is your target market B2B or B2C?

The next step in determining your marketing needs is to better understand your target market, even if at the highest level.

  • B2B:
    Your company sells its products and services to other businesses who make purchases for their enterprise use.
  • B2C:
    Your company sells its products and services to individuals who make purchases for themselves and their families.