Hi everybody! Mitch here at FrogDog. In today's marketing tip video we're going be highlighting our white paper on Best Practices in Email Marketing. Now, the main point here is that email marketing drives more conversions than any other marketing channel, including search and social.

Email marketing is a key enhancer for sales through educating your prospects about your company and products or services, clarifying how the company can help with the prospect's pain points and company goals, and keeping prospects moving along the sales funnel.

Emails to improve sales need to be personalized, educational, relevant, and easy to absorb. You see, these emails act as support for your main sales pitch and will build trust to keep your prospects interested in your offer.

Remember, sending emails for the sake of sending emails will not boost your sales or increase your web traffic. You must have a goal in mind and a strategy in place that is targeted at achieving that goal.

Are you interested in how the conversion piece of the puzzle fits into your company's email marketing strategy? Well check out our best practices in email marketing whitepaper on our website. We look forward to hearing from you and have a great day.