Use Multiple Media for Marketing Success

10.09.2017 / Posted in Articles, Strategy

We’ve said it before, and we’ll say it again: Marketing is all about repetition.

(See what we did there? Oh, yeah.)

Seriously, though, it doesn’t matter how many times we say it, it seems like we can’t say it enough. You can’t try something once and know whether it worked—especially when it comes to marketing.

Marketing is a marathon, not a sprint.

Marketing is a Broadcast Effort

Unlike sales, which involves one-on-one conversations and personal relationships, marketing is a broadcast medium, a way to reach as many people in your target market as possible with your key messages and your visual brand.

Broadcasting your message to a large audience bombarded with many other messages—and the distractions of daily life, after all—only works when you get your message out with critical-mass frequency via as many targeted channels and as many different media as you possibly can. (Yes, this requires a marketing strategy and plan to work well. Click here for that scoop.)

In marketing, you need to touch each person in your target audience multiple times with your message and your visual brand to achieve your desired effect.

Mix up Your Marketing Mix

A key point: Not only do you need to repeat yourself more often than you might to the average toddler or teenager to be effective in marketing, you need to repeat yourself via multiple media.

Don’t assume running a newspaper ad every day for six months will have the same effect as running multiple ads involving multiple media across a variety of marketing channels, from advertising to social media to out-of-home.

If someone responds well to video, don’t just hit him with article posts and print ads. For people with zero interest in YouTube, ensure you’ve covered webinars and e-mail marketing. Use graphs, charts, infographics, articles, images, video, tangible pieces (such as direct mail and promotional items), and experiences (like conferences, self-hosted events, office visits, and demonstrations).

Don’t Let Your Marketing Get Stale

Don’t just do one thing for marketing—do multiple things in multiple ways when delivering your key messages and your visual brand. In doing so, you’ll be more effective—and you’ll stay fresh. (Nothing but articles day in and day out misses a large portion of your target audience—and bores the rest.)

Need help figuring out what to do, how to do it, and in what sort of order for marketing? FrogDog to the rescue. Call us today for a free consultation.


Image courtesy of bandrat at


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