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Marketing Strategy case studies

Crafting a Company’s Brand Promise and Key Messages

Since its inception in 1992, PG Professional Golf has grown into the world’s largest recycled golf ball company, reclaiming, refinishing, and repackaging quality golf balls for direct sales via its subsidiary, LostGolfBalls.com, and through wholesale clients, including Walmart and Academy. The Challenge To date, PG Professional Golf hadn’t needed much formal branding, messaging, marketing, or […]
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