This white paper focuses on the concepts of planning and strategy. Planning is the ongoing management process of choosing the objectives to be achieved during a certain period, setting up a plan of action and maintaining continuous surveillance of results so as to make regular evaluations and if necessary modify the objectives and plan for action. A strategy is the major objectives, purposes, goals and fundamental policies and plans for achieving these goals.

In this white paper, we explain:

• Requisites for Successful Planning
• Timeframe for Initiating Activities
• Philosophies of Planning
• Concept of strategy
• When You Need a Strategy
• What the Strategy Evaluates

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