Six Tips for Optimizing Your E-commerce Site

06.25.2018 / Posted in Articles, SEO

If you’re selling things on-line, your ranking in search-engine results will make the difference between a trickle of occasional orders and a flood of new revenue.

After all, companies earned $2.3 trillion in 2017 through on-line shopping across the globe, according to Statista. Want a bigger piece of that pie?

Of course you do.

Here are six essential elements for optimizing your on-line store’s SEO:

Keyword Research

Ensuring your site is optimized with the proper keywords is crucial to e-commerce success. Understanding what keywords drive the most relevant traffic to your site takes time and continuous effort, because there are many variations for even just one keyword.

In your research, focus first and foremost on relevance. Ensure the keywords that get your focus are the ones that your target customers will use to find your goods and services. Don’t put your time and money one term when your buyers will think about the product as something else.

Also, don’t neglect long-tail keywords. Long-tail keywords will yield a more precise search result and will have less competition, leading to lower cost per engagement than a hot or trendy keyword.

Competitor Research

While you’re doing that keyword research? Figure out what keywords your competitors use. How does your list stack up?

Also, consider how your website’s domain and page authorities compare to those of your competition. Going head-to-head with your keywords against a competitor that has higher domain and page authority is a bad idea. In these cases, look instead to changing the keywords you target to gain an edge over the competition.

Correct Your Site’s Errors

Search engines do not reward sites that return errors.

This means continual maintenance. At the very least, redirect any 404 pages to actual content, change 302 redirects to 301 redirects, and update duplicate content pages, metatitles, and metadescriptions.

Improve Site Speed

Search engines penalize sites that load slowly. Most people will wait only three seconds for a site to come to life on their screens. This means that you should perform a speed test right away.

If your site takes longer than three seconds to load on most computers and mobile devices, you should reduce its load speed. How? You may need to increase your server space and reduce the size of your images and files.

A Better Site Structure

Some sites need a complete rebuild or restructure to improve their search-engine rankings.

A site with a flat architecture will require few clicks for visitors to travel from the home page to the pages they want. Make it easy for people to find what they want. The search engines will reward you.

Make It Mobile Friendly

By now, most sites are mobile-friendly—and for good reason. If your site doesn’t immediately load on a mobile device differently than it does on a computer, to help the user more easily navigate and read your site’s information on a different set-up, you will see very poor search-engine results.

Search engines will penalize you, sure. And your customers will, too, when they leave for your competitors’ more user-friendly platforms.

These tips? Just the tip of the SEO iceberg.

For help tackling the complex world of optimizing your e-commerce website and increasing your online sales, contact FrogDog today.


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