SEO Tricks You Should Do—Now

SEO is constantly changing. Here are some tips to make sure your business isn't getting lost.

Many businesses, SEO companies, marketing firms, and individuals have used links to build SEO with Google. Times have changed. Former link-building practices are now a no-go.

Here are some things you should be doing instead:

• Update your Web site:
  • Ensure the H1 tag in the coding on your Web site accurately represents your site. Your Web manager should be able to do this for you. Bing uses only the H1 tag on your Web site to generate results, though some other search engines use tags numbering all the way up to H6.
  • Optimize your site for mobile use. In May 2015, Google announced that more searches originated from mobile devices than from desktop computers for the first time.
• Don’t center your marketing tactics on Google rank: Google actively seeks and punishes people trying to game its system, which means your time and money are best spent on generating traffic from social media and other sources. Legitimate traffic will improve your Google rank.
• Limit guest blogging: Only allow people you know and trust to do a guest blog post. Google now looks for guest blogs posted for SEO purposes and penalizes accordingly.
• Connect your Google account to your blog using Google Authorship: Your site will get extra credit as you prove yourself as an expert in a field. Producing interesting and accurate blog posts about one industry or topic and getting traction among the right audience will boost your credibility in the blogosphere. If you write knowledgably about photography and then write a post about redecorating, the redecorating post should not receive the high search boost that your photography posts would.
• Start an e-mail list if you haven’t already: SEO rules and practices constantly change, but a solid customer base doesn’t. If the apocalypse hits your site or social media today, your e-mail list will still serve you.

Technology in the marketing world changes constantly, making it difficult to keep up. Lucky for you, FrogDog can help.

Image credit: Image courtesy of watiporn/FreeDigitalPhotos.