FrogDog's CEO, Leslie Farnsworth, is featured on the latest episode of The Missing Link, a podcast focused on strategies for conducting business on the social media network LinkedIn. During her interview, Leslie discusses the reasoning behind FrogDog's market research report on how C-level executives use LinkedIn as well as some of the more interesting findings. (If you missed the report when it came out late-summer, read the full version here.)
Among the surprising results? Over 70 percent of business executives are active LinkedIn members. Leslie shares how FrogDog's research results can be used to better target business audiences on LinkedIn, including taking advantage of the platform's Pulse feature.
Listen to the full podcast to hear all of the insights gained from FrogDog's research.