Social Media for Recruitment Marketing

Using social media to enhance your recruitment marketing is not just a good idea—it’s essential to maximizing your recruitment potential.

Do you have the talent you need to succeed?

According to a 2014 survey, 36 percent of global employers reported talent shortages. That’s the highest percentage since 2007. In a more recent 2015 survey, 73 percent of CEOs reported being uneasy about the availability of vital skills.

What’s a CEO to do?

Broaden Your Recruitment Channels to Social Media

Social media is a great showcase for your company culture and your employer brand—and it can engage passive candidates. Further, social media feels more transparent and open to job seekers—making them more comfortable and confident applying for your open roles.

Let’s look at a few of the benefits of using social media to assist in your recruiting efforts.

Engage with “Quiet” Candidates

When you post positions solely to job boards, you limit the pool of potential candidates to active job seekers that are searching for the exact roles you offer.

Social media widens the field to candidates who may be open to changing positions if the right opportunity comes along. These potential candidates typically discover opportunities organically, and social media allows them to get more substance around the position and the company.

Even better: Social media allows a company’s employee base easily to share open job opportunities to their networks. As they do, they can lend insights into the company’s vision, mission, activities, and benefits.

Declare Your Company Culture to the World

Put your company’s culture in full display via your social media channels so that potential candidates can determine if their goals and standards align with those of your brand.

Nothing says “come work here” like having a raving employee base as your brand’s evangelist via Facebook, Instagram, Twitter and LinkedIn. And nothing will help winnow the pool to candidates who better fit your company than clear indications of what it’s like to work for you.

Enhance Your Employer Branding Efforts

Social media helps build your employer brand. Here’s how:

• Social media makes it easy to be visual with your storytelling. People want to be able to envision themselves working for companies. A great way to accomplish this is by using dynamic photos, videos, and infographics across your social media platforms.
• Use your social media platforms’ reporting metrics to identify trends and engagement with your brand. Who sees you on-line? What does your target candidate audience like? How do you position yourself appropriately for the right candidates? Consider your target hire a target audience for marketing. After all, they are—aren’t they?
• Monitor your online reviews to proactively position your company. And be ready to react to negative reviews quickly and with a well thought out strategy.

Are you overlooking and underusing social media for recruitment marketing? Contact FrogDog today.