Strategy

Where do you even begin when it comes to marketing? Check out this list of resources for companies looking to market their businesses.

Storytelling for business, whether for marketing, fundraising, hiring, or more, has grown increasingly more important and more prominent. Further, the types of stories that . . .

Curious about how your company can leverage podcasting in its growth strategy? FrogDog’s white paper on the role and possibility of podcasts and podcasting for marketing wi . . .

Marketing is the culmination of many tactics coming together. Here’s why your business needs an integrated approach to marketing.

If you’ve determined you need to reach the C-suite with your marketing, here’s what you need to know to market effectively.

Assessing your best options for pricing strategy? FrogDog has created a quick-reference infographic to help you weigh your best bet among the five pricing strategies best suited to special products and services.

Marketing to recruit the best candidates for your company is money well spent—yet you should still ensure you invest wisely. FrogDog's quick-reference infographic will keep key recruitment marketing KPIs top of mind.

Companies with and without marketing staff should outsource ongoing marketing tasks to professionals.

When faced with a crisis, what should you change in your marketing for the short, medium, and long term?

You can’t judge a marketing strategy and plan from your own perspective—you need to understand your target audience.

Companies looking to expand their current marketing departments or that don’t have marketing departments can outsource their marketing to experts.

Why do businesses need stories—and how do they create effective stories that drive results?

To effectively use your company’s resources when it comes to marketing—and to achieve measurable marketing results—you need to set your marketing priorities.

Nothing thrives when you starve it—including your marketing. Funding marketing pays dividends.

Ready to develop a real marketing function for your company for your sanity and the success of your business? This white paper is here to help. Let’s go through a quick mar . . .

Lumping sales support into your marketing department hamstrings your sales team’s effectiveness.

Why it makes sense to let the experts you’ve hired do the job for which you’ve hired them.

Marketing assets and marketing channels have separate purposes—and you need both to succeed. Here’s why.

Corporate social responsibility has taken businesses to new heights. Do you see it in your company’s future?

Contrary to popular belief, the basic principles of marketing have remained the same since the dawn of time.

Think brand awareness isn’t worth the time and effort? Here’s why you’re wrong.

Companies that use marketing departments as catch-alls for work that doesn’t seem to fit into any other department only shortchange themselves.

The new world order means brand loyalty is on the wane. What can you do?

What do you need to know to choose the right channel for your marketing efforts?

For success in marketing, use multiple media in your marketing mix.

Avoid vanity metrics to save time, money, and ensure your marketing achieves your marketing goals.

Stop thinking about what you should do for marketing. First, determine what you’re trying to achieve.

With all the noise out there, how do you get your company heard and seen? How can you break through the clutter?

You know you need marketing, but you don’t know when to begin. Here are a few timeline touchstones to help.

The more focused your marketing spend, the more direct and resonant your results.

You’re not doing marketing if you’re not doing at least the baseline activities well and consistently.

Where your company falls on the sales-marketing spectrum matters. Here’s why.

There are three levels of complexity when companies take existing products and services to new markets.

What are marketing personas? Why do we create them and how are they used? What are their benefits and limitations?

How do you plan for marketing? What do you need to set up your company for success?

Successful executives know the importance of investing in marketing to save time and earn higher returns. This article explains how and why they do it.

Marketing can lead to revenue generation so marketers must take on the challenge and demonstrate how their work is indeed part of the profit center.

A strong value proposition helps companies crystalize their business goals, develop marketing concepts, and target customers with the right messaging.

A strategy is the major objectives, purposes, goals, and fundamental policies & plans for achieving these goals. Learn when and why you need a strategy.

Looking for ways to effectively bring in new leads? Use this marketing strategy to help you achieve your lead generation goals!

Planning is the ongoing management process of choosing the objectives to be achieved during a certain period, setting up a plan of action and maintaining continuous surveillance of results so as to make regular evaluations and if necessary modify the objectives and plan for action.

Marketing messages are specific short statements that support what your business does best. They tell a consistent story about your company and what makes it so successful.

You’ve chosen a pricing strategy and set the initial price of your product. But you’re not done yet—prices should be adjusted according to changes in the market and competitive landscape.

To operate successfully in a changing market, a company should plan its future objectives and strategies around its strengths and downplay its weaknesses.

Marketing takes time, but how much time? How long will you need marketing to run before your company sees results?

There is no one pricing strategy that works every time. This article reviews pricing strategies for products and services that require special consideration. 

This white paper focuses on the concepts of planning and strategy. Planning is the ongoing management process of choosing the objectives to be achieved during a certain per . . .

A common goal with companies is growth. This could be growth in sales, assets, profits, clients, resources, personnel or a combination of all of them. Companies that are in industries that are expanding, require growth to survive. Established companies also need growth strategies to increase sales and take advantage of the experience by reducing the per-unit cost of the service or product to increase profits

What is the optimal price for your product?

This is a difficult question to answer. Determining the most appropriate price for goods and services requires considerati . . .

There are a number of reasons that CEOs want the objective of business growth. FrogDog lists a number of reasons why companies consider this one of their top objectives.

Many companies struggle to find a good way to prove the value of their marketing efforts. With the right marketing metrics, however, it’s easy to measure your results!

Cause marketing involves a partnership between a for-profit and a nonprofit organization that benefits both parties.

Companies that cling to the status quo will inevitably lose more than just market share; whereas companies that embrace change and take on new risks will often beat out their competitors.

Few companies have few or no competitors. Even if direct competition is meager, your organization competes with other alternatives in the same space and with the status quo . . .

It seems all you see are digital ads, but marketing by other means is not dead.

A company often will have a portfolio of products where each product is playing a unique role in making the company viable. If a product’s role within the company no longer achieves those goals, it ceases to be important. So what do you do when a product at your company is no longer performing?

By implementing a longtail strategy to target an infinite number of niche markets, your business can have mass reach and penetration.

Is your business a market leader, challenger, follower, or niche company?

What’s the difference between a marketing strategy and a marketing plan? When do you need each?

There are three competitive strategies that you can implement across your business: Cost-leadership strategies, differentiation strategies, and focus strategies.

How to create a competitive analysis that will make an impact on your marketing strategy.

How retailers can combat showrooming. And it's not by charging admission to browse.

How do you name a product or service to position it for success?

You've set goals, created strategy, and determined tactics and budget. What now?

How to develop an effective mix of marketing tactics that serve an overarching marketing strategy.

Messaging is the cornerstone of a company’s competitive market positioning. Here's how to tackle it.

Evaluating market segments is critical to marketing strategy development. Here's how to do it.

Companies face a trend to be more involved with the communities in which they work. Is your company in line?

Without a coordinated marketing effort, many companies struggle.

Hospitals and health systems are rapidly increasing the priority of the patient experience.

Tips for planning marketing.

Are your customers talking about your products and services? More importantly, are you making it easy for your customers to promote your products and services?

Current customers are your best prospects. If you keep them happy and continue the conversation, they’re likely to buy again—and they’re likely to recommend you to others.

As a general rule of thumb, companies should spend around 5 percent of their total revenue on marketing to maintain their current position. Companies looking to grow or gain greater market share should budget a higher percentage—usually around 10 percent.

Corporate leaders, accountants, and attorneys who weigh merger and acquisition opportunities carefully consider balance sheets and potential organizational efficiencies. Ho . . .

In today’s tight economy, more business leaders say they want to see proof of marketing and communications results, but very few companies hold their marketing departments . . .

Economic instability calls for adjustments to business-as-normal. More than ever, marketing needs to be measurable and aligned with a company’s overarching business goals.