Marketing

Proper planning before you redesign your website will ensure your project goes smoothly and that you end up with a better result.

When marketers say they create “content,” what do they mean and how is content used in marketing?

Growing, segmenting, and nurturing your e-mail list is essential to every marketing campaign and business. Here’s why.

Businesses can use Reddit as part of their marketing mix to conduct market research, start conversations organically, and to promote posts.

Wondering how your B2B company can get into the holiday spirit with its marketing? Check out FrogDog's latest infographic with tips and ideas for holiday marketing for B2B companies.

If your company features the best minds in your domain, you'd better showcase them. FrogDog's infographic provides a handy how-to guide.

When you optimize your site to create value for your visitors, not just for technical search engine algorithms, your SEO will improve.

Companies that add traditional marketing tactics to their marketing mixes achieve exponential results over companies that only do digital marketing.

Ready to add video to your thought-leadership efforts? Having trouble convincing your thought leaders to get in front of the camera? Check out FrogDog's quick-reference infographic for the eight top reasons you should add video to your thought leadership.

Pinterest can be a powerful platform for businesses to generate revenue and to increase their brand exposure. Find out if Pinterest is right for your business and, if so, how to use it strategically.

When your marketing story gets tired, it loses effectiveness. How do you know if you need a new marketing story?

A simple overview of what you need to know when it comes to podcast advertising.

SEO ruts don’t have to last. This article will inspire you to work on a few new aspects of your site to improve your SEO.

Using a founder’s story in marketing can help organizations bring in sales, employees, and funds.

You can optimize your website to bump a negative review from your SERPS, but it’s not easy. Contact FrogDog to learn how we can help.

E-mail marketing is essential to business success. Review FrogDog's quick-reference infographic for top tips on creating e-mail subject lines that increase open rates.

With everyone staying at home following recommendations to self-isolate and practice social distancing during the coronavirus crisis, businesses should make a few short-term adjustments to their marketing.

Avoid falling into one of the top five marketing bad habits with this quick-reference infographic based on one of FrogDog's most popular reference resources.

Your marketing messages should address how you make your customers’ lives better—not how great your company and its products and services are.

Companies that market to other companies can struggle with social media. Here are a few tips and pointers to illuminate the path to B2B social media success.

Though it might seem old fashioned, sometimes direct mail is your best marketing tactic for reaching your target audience and getting it to act.

If your conference appearance makes any of these four mistakes, you’re not alone. Yet you’re missing out on a lot of opportunity.

A website doesn’t show up on search engines the moment it’s published live. So how long does it take for a website to show up in search engine rankings?

The purpose of a webpage will determine whether high or low bounce rates are good or bad.

Let’s review the pros and cons of creating a podcast for your business.

Time to refresh—or overhaul—your conference exhibit? Let’s review a few ideas for quick fixes and best practices for an entirely new tradeshow presence.

We answer ten questions that will help your marketing.

Learn about common mistakes companies make with paid search advertising.

Getting the domain you want may mean less focus on the exact URL—and more focus on the search rankings.

Content marketing takes a team of experts to achieve your company’s goals. What skills are you missing?

SEO is an often-overlooked part of ongoing marketing maintenance. Ignoring ongoing SEO will affect your company negatively. Here’s how.

Good storytelling makes worlds of difference between marketing that flops and marketing that soars.

Effective marketing moments hinge on the positive experiences you craft for your target audiences.

Smart companies are taking advantage of how people use their mobile phones while they wait. Is yours?

Website optimization can help ensure your site stays at the top of search-engine rankings.

E-mail marketing technologies abound; no longer is marketing via e-mail as simple as adding a contact list and hitting send.

The good news? E-mail can have more impac . . .

One of the most powerful drivers of success for businesses are their online reviews. Learn why they matter and how to deal with online reviews in this article.

An organized content marketing campaign with an editorial calendar will confirm your company as a trusted resource.

How do you build a successful advertising plan that is tailored for your business?

Does your company need a picture-perfect campaign on Instagram?

The effort required to keep your marketing in top shape may not be exciting—yet it makes a huge difference to your success.

When does Snapchat fit a company’s marketing strategy and plan?

What content gets people to sign up?

To return on investment in social media today, your company needs to spend money in addition to time.

Careful keyword selection is critical for Google AdWords search advertising success.

This white paper on e-mail marketing best practices provides an overview of e-mail marketing and what it can do for your business. (Hint: If you think it’s just spam, think . . .

Read these case studies to learn how companies use Twitter to engage with their audiences.

Using social media to enhance your recruitment marketing is not just a good idea—it’s essential to maximizing your recruitment potential.

The way content sits on a page is important to the user experience—and to getting results from your marketing.

Learn about some of the new features Facebook has rolled out for advertisers in 2017.

What’s the difference between e-mail marketing, marketing automation, and CRM? And what do you need?

Your local customers are searching for you. Learn about the benefits of Google My Business to increase customer engagement.

Digital marketing requires a variety of skill sets developed through knowledge and experience.

Live streaming video is powerful and very easy to implement, but is it right for your business?

Should your company develop an app for your products and services?

Want to know the difference between e-mail marketing and marketing automation? Read this article to learn which one you need or have in your mix.

Understand the basics of digital marketing, the different channels, and how to incorporate it into your businesses' marketing mix.

5 tips that help companies improve their conversion rates on landing pages and gather more information on interested users. B2B and consumers.

Learn three common online paid advertising mistakes businesses make when using pay-per-click and display ads. Avoid these errors on your next campaign.

Investing in your company’s digital marketing leads to increased sales and strong client relationships. Learn why most businesses fail at digital marketing.

Learn how to add video to your businesses marketing campaigns to drive new business and engage with your current customer base.

Consumers' mobile search habits plus Google's mobile-friendly changes mean that mobile marketing strategy is no longer a nice to have—it is a need to have.

The words you choose for your e-mail subject lines can have a big impact on whether or not someone sees and opens the e-mail.

Don’t waste your efforts sending graymail. Here’s how to clean up those contacts.

Looking for ways to effectively bring in new leads? These digital marketing tactics have a lead generation focus that will help you achieve your goals!

Reactivation marketing is a tactic used to reach out to people who have expressed interest or purchased a product or service but have since disengaged.

Learn the ins and outs of using Reddit to advertise to your target audience.

Here are some great tips to get your website ready to bring in the leads.

Incorporating inbound lead generation into your business strategy is essential to keeping the sales pipeline flowing.

The words you choose for your e-mail subject lines can have a big impact on whether or not someone sees and opens the e-mail.

LinkedIn is a great place to connect with c-suite executives and other business decision-makers. Make sure your profile is built for lead generation.

The term “social marketing” has been skewed in recent years due to its frequent confusion with

Marketing is about changing people’s behavior, so B2B marketing can learn from social marketing principles.

Case studies can be effective in marketing to your target audience. Make sure you know how to tell your story using a case study.

Understanding behavior-change theories can help you better achieve your business objectives.

We know how the average professional uses LinkedIn, but do senior-level executives see the benefits the platform? FrogDog conducted a survey to find out.

Cause marketing involves a partnership between a for-profit and a nonprofit organization that benefits both parties.

Smartphones, GPS, and other technology are making it easier than ever to select very specific locations to market to a specific audience. Learn about geotargeting’s effectiveness for business.

Conducting and analyzing pre-implementation research and performing post-implementation evaluation are essential to social marketing campaign success.

By utilizing only demographic research you are only seeing part of the picture when understanding your target market.

Direct marketing is a highly effective yet competitive marketing tactic in today’s fragmented marketplace. Through a strong direct marketing strategy, you can develop your customer base, build relationships, and drive sales.

Developing messages, designing materials, and selecting channels are vital to the success of a social marketing campaign.

With the average cost per click increasing, utilizing high-value, low-cost search terms can increase conversions while reducing costs.

Social marketing is used by public health agencies to promote the adoption of healthy behaviors.

Understanding consumer behavior is an important part of any marketing strategy. These insights allow companies to tailor their marketing approach and communication to a specific audience.

A winning strategy is based on more than numbers and statistics alone. For information that can’t be quantified, such as opinions or trends, marketers turn to qualitative research for answers.

Thought leadership can set your company apart from competitors by touting your executives as informed opinion leaders and the go-to people in their field of expertise.

Easy-to-read, attention-grabbing B2B marketing collateral can help your company stand out and increase leads.

Google Analytics is a free tool that has tremendous potential. What can it do? What can’t it do?

Brand advocates recommend favorite brands and products without being paid to do so. Do you engage your brand advocates as part of your marketing strategy?

Take advantage of LinkedIn’s access to business people through advertising on the primary social media corporate channel, LinkedIn. Here’s how.

Marketing automation can be extremely successful in enhancing communication and generating leads. Is it right for your company?

Video showcasing thought leadership can improve your marketing and branding results.

The goal for your webinar should dictate its structure. When planning, make sure to pick the format that best aligns with your company’s objectives.

Do you tend to get lost in the conference shuffle? Feel like your message isn’t getting through? Here’s how to exhibit above the rest.

Most people—84 percent—trust recommendations from friends. Referral programs can tap you into that trust.

Did someone visit your website—and not purchase? You can get your product back in front of them with retargeting.

Getting users to your site can be a challenge. Make sure you’re in the know when it comes to paid keywords.

Today every organization is involved in social media (or should be). Are you encouraging conversations—or are you talking at people with little response? Here’s how to develop mutually beneficial relationships with your followers.

You value your current customers and want to keep them happy. Could a loyalty program be what you need?

Here’s how to promote your webinar to ensure your target audience gets your message. That’s the point—right?

Four best practices for adding video your social media marketing.

The mobile Web makes sites optimized for devices a must. But is your mobile site giving visitors what they need—and what you want them to see?

So what’s an engagement rate? Why should you care? And how do you know if you have a good one?

Surveying customers can provide valuable data for business, marketing, and sales strategy. Here’s how to do customer surveys right.

Sponsorships need to align with your marketing strategy for optimal results. Here’s how.

Images are vital for emails, but they can also cause a negative performance. Learn how images can affect your email.

How can business blogs draw increased readership? We have a few tips and tricks for blog networking and SEO.

The design of your blog is essential for delivering awareness and understanding of your company and brand.

Your company’s blog needs to appeal to your target audience and highlight your knowledge and expertise.

The Web gets more crowded each day. Here’s how to optimize your digital video to help it rise above the masses.

SEO is constantly changing. Here are some tips to make sure your business isn't getting lost.

More than ever, marketers can bring key insights into how to attract ideal customers and measure results.

Websites shouldn’t grow cobwebs. Monthly and yearly maintenance is essential to keep your website healthy and relevant.

How to get better return on your conference and tradeshow investments via social media.

Doesn’t matter what type of business you’re in: On-line reviews will have an impact. Here's how to handle them.

Guess what: Writing a bunch of articles and producing a slew of video isn't the right way to do content marketing.

How can you get in front of your clients during the busy holiday season?

How color influences your marketing's results.

How can Facebook's Graph Search help your business?

How should your business select a charity of choice?

Should you consider location-based marketing for your business? If you haven't, you might be missing out.

New technologies make OOH advertising much more compelling than ever before.

How your SEO attempts may cause your page rank to plummet.

Video works. Here's how to give yours an advantage.

Want your site to rise in the search rankings? Try these link-building tips.

Not all promotional products work equally well. How do you choose the right one?

Consumers no longer just go on-line—they go on-line on the go. Here's what you need to know about marketing via SMS.

Learning lessons from Pepsi's experience with two viral videos.

Celebrity ties can do wonders for brands--and can hurt them, too.

How do you create an emotional sell for your products and services?

How Reddit could help your company--and what you need to know before you wade in.

There's a gold mine in blending products into scripts and movie plots. Here's what you need to know.

You might wonder about the buzz surrounding user-generated content (UGC). What is it? Do you need it?

Improved digital strategies can better the patient experience, increase outcomes, and reduce readmission rates for hospitals and health systems.

Open rates are a very misleading measure of e-mail campaign effectiveness.

Social media trends change, but how people decide to follow others on Twitter has stayed pretty constant over time.

FrogDog research uncovered three big marketing and branding mistakes that cost nonprofits dearly.

Five things you should know about e-mail marketing automation before you setup your system.

How can sales and marketing work better together?

While there’s no silver bullet in viral marketing, we’ve got a few best-practices tips that can help.

Practices can prevent and better handle angry-patient situations to reduce the severity of ensuing problems.

Wasting resources to embark on a marketing tactic without the requisite research and planning is folly.