Content Marketing

When marketers say they create “content,” what do they mean and how is content used in marketing?

If your company features the best minds in your domain, you'd better showcase them. FrogDog's infographic provides a handy how-to guide.

Ready to add video to your thought-leadership efforts? Having trouble convincing your thought leaders to get in front of the camera? Check out FrogDog's quick-reference infographic for the eight top reasons you should add video to your thought leadership.

Your marketing messages should address how you make your customers’ lives better—not how great your company and its products and services are.

Let’s review the pros and cons of creating a podcast for your business.

We answer ten questions that will help your marketing.

Content marketing takes a team of experts to achieve your company’s goals. What skills are you missing?

Good storytelling makes worlds of difference between marketing that flops and marketing that soars.

An organized content marketing campaign with an editorial calendar will confirm your company as a trusted resource.

What content gets people to sign up?

The way content sits on a page is important to the user experience—and to getting results from your marketing.

Incorporating inbound lead generation into your business strategy is essential to keeping the sales pipeline flowing.

Case studies can be effective in marketing to your target audience. Make sure you know how to tell your story using a case study.

Thought leadership can set your company apart from competitors by touting your executives as informed opinion leaders and the go-to people in their field of expertise.

Video showcasing thought leadership can improve your marketing and branding results.

The goal for your webinar should dictate its structure. When planning, make sure to pick the format that best aligns with your company’s objectives.

Here’s how to promote your webinar to ensure your target audience gets your message. That’s the point—right?

How can business blogs draw increased readership? We have a few tips and tricks for blog networking and SEO.

The design of your blog is essential for delivering awareness and understanding of your company and brand.

Your company’s blog needs to appeal to your target audience and highlight your knowledge and expertise.

Guess what: Writing a bunch of articles and producing a slew of video isn't the right way to do content marketing.

You might wonder about the buzz surrounding user-generated content (UGC). What is it? Do you need it?