Media Relations, Press Releases, News Items: What Do I Need?

You have company news. What’s the best option to spread the word? A press release, right?

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The Importance of an Editorial Calendar in Marketing

An organized content marketing campaign with an editorial calendar will confirm your company as a trusted resource.

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Strategic Advertising: Frequency, Timing, Coordination, and Optimization

How do you build a successful advertising plan that is tailored for your business?

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Instagram Advertising: What to Know

Does your company need a picture-perfect campaign on Instagram?

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How’s Your Marketing Hygiene?

The effort required to keep your marketing in top shape may not be exciting—yet it makes a huge difference to your success.

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Should Your Company “Ghost” Snapchat?

When does Snapchat fit a company’s marketing strategy and plan?

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Choosing the Right Marketing Channel

What do you need to know to choose the right channel for your marketing efforts?

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The New Social Reality

To return on investment in social media today, your company needs to spend money in addition to time.

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Use Multiple Media for Marketing Success

For success in marketing, use multiple media in your marketing mix.

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