Your marketing messages should address how you make your customers’ lives better—not how great your company and its products and services are.

Companies looking to expand their current marketing departments or that don’t have marketing departments can outsource their marketing to experts.

Companies that market to other companies can struggle with social media. Here are a few tips and pointers to illuminate the path to B2B social media success.

Why do businesses need stories—and how do they create effective stories that drive results?

Though it might seem old fashioned, sometimes direct mail is your best marketing tactic for reaching your target audience and getting it to act.

If your conference appearance makes any of these four mistakes, you’re not alone. Yet you’re missing out on a lot of opportunity.

To effectively use your company’s resources when it comes to marketing—and to achieve measurable marketing results—you need to set your marketing priorities.

A website doesn’t show up on search engines the moment it’s published live. So how long does it take for a website to show up in search engine rankings?

Nothing thrives when you starve it—including your marketing. Funding marketing pays dividends.

The purpose of a webpage will determine whether high or low bounce rates are good or bad.

Let’s review the pros and cons of creating a podcast for your business.