Understanding consumer behavior is an important part of any marketing strategy. These insights allow companies to tailor their marketing approach and communication to a specific audience.

A winning strategy is based on more than numbers and statistics alone. For information that can’t be quantified, such as opinions or trends, marketers turn to qualitative research for answers.

Thought leadership can set your company apart from competitors by touting your executives as informed opinion leaders and the go-to people in their field of expertise.

Easy-to-read, attention-grabbing B2B marketing collateral can help your company stand out and increase leads.

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Google Analytics is a free tool that has tremendous potential. What can it do? What can’t it do?

Brand advocates recommend favorite brands and products without being paid to do so. Do you engage your brand advocates as part of your marketing strategy?

Take advantage of LinkedIn’s access to business people through advertising on the primary social media corporate channel, LinkedIn. Here’s how.

Marketing automation can be extremely successful in enhancing communication and generating leads. Is it right for your company?

By implementing a longtail strategy to target an infinite number of niche markets, your business can have mass reach and penetration.

Video showcasing thought leadership can improve your marketing and branding results.

The goal for your webinar should dictate its structure. When planning, make sure to pick the format that best aligns with your company’s objectives.