Population health management is considered part of the answer to the many challenges facing health care—but there are obstacles to seeing the opportunity realized.

Data analytics can and does change the way health care does business—yet there are still key challenges to adoption.

Conducting and analyzing pre-implementation research and performing post-implementation evaluation are essential to social marketing campaign success.

By utilizing only demographic research you are only seeing part of the picture when understanding your target market.

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Direct marketing is a highly effective yet competitive marketing tactic in today’s fragmented marketplace. Through a strong direct marketing strategy, you can develop your customer base, build relationships, and drive sales.

Developing messages, designing materials, and selecting channels are vital to the success of a social marketing campaign.

It seems all you see are digital ads, but marketing by other means is not dead.

A company often will have a portfolio of products where each product is playing a unique role in making the company viable. If a product’s role within the company no longer achieves those goals, it ceases to be important. So what do you do when a product at your company is no longer performing?

With the average cost per click increasing, utilizing high-value, low-cost search terms can increase conversions while reducing costs.

Social marketing is used by public health agencies to promote the adoption of healthy behaviors.