Case studies can be effective in marketing to your target audience. Make sure you know how to tell your story using a case study.

Understanding behavior-change theories can help you better achieve your business objectives.

We know how the average professional uses LinkedIn, but do senior-level executives see the benefits the platform? FrogDog conducted a survey to find out.

Transcript:A: Do you know the difference between sales and marketing? E: Marketing . . .

FrogDog conducts in-depth market research regularly for its clients. Here we highlight major trends we’ve discovered in the payer landscape.

The Chief Human Resources Officer is an increasingly strategic position within an organization. FrogDog’s latest research explored the role’s changing responsibilities and the challenges CHROs face.

Cause marketing involves a partnership between a for-profit and a nonprofit organization that benefits both parties.

Companies that cling to the status quo will inevitably lose more than just market share; whereas companies that embrace change and take on new risks will often beat out their competitors.

We know how the average professional uses LinkedIn, but do senior-level executives see the benefits the platform? FrogDog conducted a survey to find out.

Smartphones, GPS, and other technology are making it easier than ever to select very specific locations to market to a specific audience. Learn about geotargeting’s effectiveness for business.