Consumers' mobile search habits plus Google's mobile-friendly changes mean that mobile marketing strategy is no longer a nice to have—it is a need to have.

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Marketing can lead to revenue generation so marketers must take on the challenge and demonstrate how their work is indeed part of the profit center.

The words you choose for your e-mail subject lines can have a big impact on whether or not someone sees and opens the e-mail.

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A strong value proposition helps companies crystalize their business goals, develop marketing concepts, and target customers with the right messaging.

Don’t waste your efforts sending graymail. Here’s how to clean up those contacts.

Looking for ways to effectively bring in new leads? These digital marketing tactics have a lead generation focus that will help you achieve your goals!

A strategy is the major objectives, purposes, goals, and fundamental policies & plans for achieving these goals. Learn when and why you need a strategy.

Reactivation marketing is a tactic used to reach out to people who have expressed interest or purchased a product or service but have since disengaged.