Want to know the difference between e-mail marketing and marketing automation? Read this article to learn which one you need or have in your mix.

What are marketing personas? Why do we create them and how are they used? What are their benefits and limitations?

How do you plan for marketing? What do you need to set up your company for success?

Understand the basics of digital marketing, the different channels, and how to incorporate it into your businesses' marketing mix.

Successful executives know the importance of investing in marketing to save time and earn higher returns. This article explains how and why they do it.

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5 tips that help companies improve their conversion rates on landing pages and gather more information on interested users. B2B and consumers.

How companies can use their brand strategy to build a strong corporate culture and an engaged employee base is explained in this article.

Learn three common online paid advertising mistakes businesses make when using pay-per-click and display ads. Avoid these errors on your next campaign.

Investing in your company’s digital marketing leads to increased sales and strong client relationships. Learn why most businesses fail at digital marketing.

Learn how to add video to your businesses marketing campaigns to drive new business and engage with your current customer base.

While use of technology is key to media relations in the 21stcentury, relationship building is still the key to effective digital-age media relations.