Developing a Brand Promise and Values to Lead to a Highly Valued Brand
11.04.2015 / Posted in Articles, Branding, White Papers
A brand is more than a mark: A logo, icon, or company name in a fancy font. As pretty as that mark may look, it isn’t the “brand” in the marketing sense—and it certainly isn’t what makes the brand valuable.
Rather, a company’s brand is a promise. And successful brands deliver on their promises. It’s by delivering on their brand promises that companies create brand value.
In this white paper, we outline:
- What a brand promise is
- Developing a brand promise
- Implementing a brand strategy
- The value of a strong brand
We promise we do not sell your information. We do not share it with anyone, either. And we promise we won't use it to call you and sell you anything. Rather, we use the information to help us track interest in the content we provide. We also might include you in the future on additional white paper and article offerings. That's it. We promise.