Crisis Communication in Health Care: Developing Plans That Work

10.31.2008 / Posted in Media Relations, White Papers

Health care organizations face many of the same operational risks as other companies—employee errors, executive malfeasance, natural disasters, and so forth. Other issues like malpractice suits, drug and device recalls, and Health Insurance Portability and Accountability Act violations pose unique challenges.

This white paper addresses how to develop flexible communications plans that enable health care organizations to survive—even thrive—during and after organizational crises. It outlines the characteristics of useful communication plans that will not be discarded when crises hit:

  • Risk assessment
  • Defining and assigning critical functions
  • Protecting patient privacy
  • Relationship building
  • Practice drills
  • Developing and delivering transparent messages

To view this white paper, please fill out the form below:


We promise we do not sell your information. We do not share it with anyone, either. And we promise we won't use it to call you and sell you anything. Rather, we use the information to help us track interest in the content we provide. We also might include you in the future on additional white paper and article offerings. That's it. We promise.


April 16, 2009

Media Relations May Seem Cheap, but It’s Not Free or Easy

When budgets become tight, some business peoples’ marketing daydreams turn to so-called “earned media,” or press coverage. Why pay thousands of dollars printing direct-mail pieces or buying advertising time when media relations offers “free” exposure? On the surface, media relations may seem like a less costly alternative to other marketing disciplines, but it often requires […] […] READ ARTICLE