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FrogDog’s articles and research-intensive white papers give you the critical information you need to assess your marketing strategy and tactics.

15.10.2018/ Posted in Articles, Strategy

Marketing as a Dumping Ground

Over decades in operation working with companies large and small, the FrogDog team has seen organizations put all kinds of responsibilities into the marketing department. Marketers Not Marketing We’ve seen more than one company that had its marketing team serving as the corporate travel agency, booking hotels, flights, cars, tickets, and making dinner reservations for […] […] READ ARTICLE

17.09.2018/ Posted in Articles, Strategy

Hello, Brand Loyalty? Are You There?

Brand loyalty—the measure by which marketers assess consumers’ willingness to switch from one brand to another—has suffered in recent years due to changes in consumer shopping behaviors. Even top brands have taken significant hits to their top lines, leaving them scrambling to find new ways to bring back fickle buyers. For example, In 2014–2015, sales […] […] READ ARTICLE

07.05.2018/ Posted in Articles, Strategy

How to Create an Effective Marketing Moment

We all experience moments in our lives that inspire us, empower us, and manage to alter our worlds. Do you remember a time when a company took customer service the extra mile, convincing you to become a loyal buyer? Do you recollect a poignant “a ha” instance in your professional career that gave you a […] […] READ ARTICLE

23.10.2017/ Posted in Articles, Strategy

Choosing the Right Marketing Channel

Facebook is a powerful marketing channel. So should you invest your marketing dollars in Facebook ads? And is e-mail marketing enough, or should you try marketing automation as well? How about Twitter and Snapchat? Worth it? Maybe, but maybe not. Choosing the right channel means determining where your target audience spends its time—which may be […] […] READ ARTICLE

09.10.2017/ Posted in Articles, Strategy

Use Multiple Media for Marketing Success

We’ve said it before, and we’ll say it again: Marketing is all about repetition. (See what we did there? Oh, yeah.) Seriously, though, it doesn’t matter how many times we say it, it seems like we can’t say it enough. You can’t try something once and know whether it worked—especially when it comes to marketing. […] […] READ ARTICLE

11.09.2017/ Posted in Strategy

Start with Your Goals

Sometimes we feel like little kids at FrogDog: We ask “why?” a lot. Why do you want to issue a press release? Why do you feel PPC advertising is the silver bullet? Why do you want a brochure? Why do you think social media is the cornerstone of your marketing effort? Quite often, the requesters […] […] READ ARTICLE

22.05.2017/ Posted in Strategy

How to Break through the Noise

There are more ways for people to get in front of your target audience than ever, from the traditional methods of print and television advertising and billboards and signs and even direct mail to the new-fangled digital media zinging information at people through websites, e-mail, social media, and even text messages. It’s overwhelming. And it’s […] […] READ ARTICLE

08.05.2017/ Posted in Strategy

Timeline Touchstones for Planning Marketing

A surprising number of companies wait to address a new initiative’s marketing needs until right before the initiative is scheduled to launch. Take the company that planned to debut a digital product in the United States. Its executives came to FrogDog about a month before the product’s launch date to discuss marketing needs. And how […] […] READ ARTICLE

17.04.2017/ Posted in Strategy

How to Focus Your Marketing Budget

When companies come to FrogDog seeking marketing help, they typically want to market all the things from all the angles to all the people. Heck. Don’t we all? Would you break through in a big way if you marketed as widely as possible? Absolutely. Yet few of us have unlimited budgets to do everything we […] […] READ ARTICLE

27.02.2017/ Posted in Strategy

Bare-Minimum Marketing

There are a lot of crazy ideas out there when it comes to marketing. And when you read that line just now, you probably imagined some of the bizarre commercials you’ve seen or the wild public stunts that you’d heard about—or even encountered. Yep, that’s one way marketing can get crazy. We won’t lie—the crazy […] […] READ ARTICLE

14.02.2017/ Posted in Strategy

The Sales-Marketing Spectrum

Whether you realize it or not, your company falls on a sales−marketing spectrum. And how you handle where you fall on this spectrum matters a great deal to your company’s growth prospects. Here’s why: The Sales Far Side On one end of the spectrum: Companies that only need sales efforts supported by what people in […] […] READ ARTICLE

09.01.2017/ Posted in Strategy

Taking Existing Offerings to New Markets: Three Variables

FrogDog does a considerable amount of work helping client companies launch products and services—and take existing products and services to new markets and audiences. For the latter, we’ve helped bring service components from a medical supplier together into a package we could take to large medical manufacturers, we’ve helped bring a catalogue business into the […] […] READ ARTICLE