Social Media
Three Ways Businesses Can Use Reddit For Marketing
Businesses can use Reddit as part of their marketing mix to conduct market research, start conversations organically, and to promote posts.
Is Pinterest Right for Your Company?
Pinterest can be a powerful platform for businesses to generate revenue and to increase their brand exposure. Find out if Pinterest is right for your business and, if so, how to use it strategically.
Why You Can’t Ignore Online Reviews
One of the most powerful drivers of success for businesses are their online reviews. Learn why they matter and how to deal with online reviews in this article.
Should Your Company “Ghost” Snapchat?
When does Snapchat fit a company’s marketing strategy and plan?
The New Social Reality
To return on investment in social media today, your company needs to spend money in addition to time.
Making the Case for Twitter
Read these case studies to learn how companies use Twitter to engage with their audiences.
Social Media for Recruitment Marketing
Using social media to enhance your recruitment marketing is not just a good idea—it’s essential to maximizing your recruitment potential.
Live Streaming in the Mainstream
Live streaming video is powerful and very easy to implement, but is it right for your business?
Three Steps to Adding Video to Your Marketing
Learn how to add video to your businesses marketing campaigns to drive new business and engage with your current customer base.
Using Reddit to Promote Your Business
Learn the ins and outs of using Reddit to advertise to your target audience.
Building Your LinkedIn Profile for Sales
LinkedIn is a great place to connect with c-suite executives and other business decision-makers. Make sure your profile is built for lead generation.
FrogDog Research Review: How C-level Executives Really Use LinkedIn
We know how the average professional uses LinkedIn, but do senior-level executives see the benefits the platform? FrogDog conducted a survey to find out.
The Lowdown on LinkedIn Advertising
Take advantage of LinkedIn’s access to business people through advertising on the primary social media corporate channel, LinkedIn. Here’s how.
Putting the “Social” in Social Media: Fostering Meaningful Customer Relationships
Today every organization is involved in social media (or should be). Are you encouraging conversations—or are you talking at people with little response? Here’s how to develop mutually beneficial relationships with your followers.
Four Tips for Adding Video to Your Social Media
Four best practices for adding video your social media marketing.
What You Need to Know About Engagement Rates
So what’s an engagement rate? Why should you care? And how do you know if you have a good one?
Using Social Media to Create Preconference Hype
How to get better return on your conference and tradeshow investments via social media.
How to Handle Online Reviews
Doesn’t matter what type of business you’re in: On-line reviews will have an impact. Here's how to handle them.
Reddit: What Businesses Should Know
How Reddit could help your company--and what you need to know before you wade in.
How Twitter Users Decide Who to Follow
Social media trends change, but how people decide to follow others on Twitter has stayed pretty constant over time.
So You Want to Go Viral: 4 Tips that Can Help
While there’s no silver bullet in viral marketing, we’ve got a few best-practices tips that can help.
Social media allows businesses to communicate directly with their target audience and provides moment-to-moment metrics on engagement. Whether your marketing goals are B2B marketing or reaching the end consumer, social media is a wonderful way to create interest and demand on a large scale. Find out which social media channels can work for your business and how to best communicate with your consumers on public social platforms.