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FrogDog’s articles and research-intensive white papers give you the critical information you need to assess your marketing strategy and tactics.

09.07.2018/ Posted in Articles, SEO

Optimization: The Neglected Maintenance

Search engines have become increasingly more dynamic, causing on-line marketing practices to constantly adjust. If your site was optimized before the latest search engine–algorithm update, your team will need to dive back in to help the site address the new playing field more effectively. Your SEO needs to evolve alongside with the search engines themselves. […] […] READ ARTICLE

25.06.2018/ Posted in Articles, SEO

Six Tips for Optimizing Your E-commerce Site

If you’re selling things on-line, your ranking in search-engine results will make the difference between a trickle of occasional orders and a flood of new revenue. After all, companies earned $2.3 trillion in 2017 through on-line shopping across the globe, according to Statista. Want a bigger piece of that pie? Of course you do. Here […] […] READ ARTICLE

19.03.2018/ Posted in Articles, SEO

Search Engine Marketing Best Practices: Website Optimization

Your company is growing, business is good—yet your company’s website isn’t ranking where it should. That’s where search engine optimization (SEO) comes in and where website optimization for SEO is critical. Over the years, SEO has evolved like almost all other facets of digital marketing. If you “got it” even two years ago, you don’t […] […] READ ARTICLE

23.06.2015/ Posted in Articles, Digital Marketing, Direct Marketing, SEO

Long-Tail Search Strategy That Works

Digital marketers and search marketers are facing intense competition in Google AdWords.  This competition is driving up the prices of popular search terms, making it difficult for small businesses to compete against their competitors in this space. However, 70 percent of keywords searched are actually from long-tail, more descriptive keywords. A long-tail search campaign is […] […] READ ARTICLE

06.05.2014/ Posted in Articles, Content Marketing, SEO

SEO Tricks You Should Do—Now

Many businesses, SEO companies, marketing firms, and individuals have used links to build SEO with Google. Times have changed. Former link-building practices are now a no-go. Here are some things you should be doing instead: Update your Web site: Ensure the H1 tag in the coding on your Web site accurately represents your site. Your […] […] READ ARTICLE

13.06.2013/ Posted in Articles, Content Marketing, SEO

How to Avoid the SEO Penalty Box

When you get a penalty notice from Google, it can hurt your business. Your search engine ranking declines. Google is proud of its highly reputable search algorithm. Daily changes to the searching algorithm and daily tweaks to its daily changes are the recipe for the company’s current searching success. Which means that it’s hard to […] […] READ ARTICLE

28.05.2013/ Posted in Articles, Content Marketing, SEO

Basic Link Building for SEO: Successful Strategies

For search engines that crawl the Web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways. Links aren’t everything in search-engine optimization (SEO), but search professionals attribute a large portion of the engines’ algorithms to link-based factors. Through links, […] […] READ ARTICLE