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FrogDog’s articles and research-intensive white papers give you the critical information you need to assess your marketing strategy and tactics.

14.01.2010/ Posted in Articles, Measurement, Strategy

The Science of Marketing Measurement

The scientific method—or a business variation of it—should be applied to the marketing process. These steps must be followed to ultimately gain meaningful insight into marketing’s effectiveness. Step One: Define the Question Defining the question is the first step scientists take when they want to test a theory. Business people must begin a step earlier […] […] READ ARTICLE

06.10.2009/ Posted in Articles, Measurement, Strategy

Is it Time for a Marketing Checkup?

Assessing your marketing efforts It’s easy to fall into a routine. When was the last time you or your marketing department paused to truly assess the effectiveness of your marketing and whether or not it’s achieving the results and return on investment you want? Outside consultants take a fresh look at your marketing efforts and […] […] READ ARTICLE