FrogDog’s articles and research-intensive white papers give you the critical information you need to assess your marketing strategy and tactics.

29.09.2015/ Posted in Advertising, Articles, Image Management

The Ins and Outs of Cause Marketing

Have you ever purchased a particular product because the manufacturer promised to make a donation to a nonprofit organization for each product sold? You’re not the only one. When faced with the choice between buying a regular product and one associated with a specific cause, the majority of consumers will pick the one associated with […] […] READ ARTICLE

15.09.2014/ Posted in Articles, Image Management

How to Choose a Sponsorship Opportunity

Every organization receives requests to sponsor conferences, events, student projects, and community groups. The decision to sponsor or to not sponsor typically falls on the marketing department. To make this decision, marketing departments should have a formalized process to analyze each viable opportunity and decide whether to make an investment of time and money. We recommend creating one master spreadsheet that […] […] READ ARTICLE

17.01.2014/ Posted in Articles, Image Management, Social Media

How to Handle Online Reviews

Doesn’t matter what type of business you’re in: Online reviews will have an impact. Potential and current clients and contacts can check out reviews of your business via Yelp, Trip Advisor, Glass Door, Google Maps, and Citysearch, and they can see what people say about you on social sites like Twitter and Facebook. What they […] […] READ ARTICLE

06.08.2013/ Posted in Articles, Image Management

Selecting a “Charity of Choice”

Today more than ever, corporations want to get involved in their communities. And doing so isn’t as optional as it used to be—the public expects businesses to give back to the world, not just to profit from it. In fact, the expectation for corporations to do good means that corporate social responsibility (CSR) has become […] […] READ ARTICLE

14.01.2013/ Posted in Articles, Image Management, Strategy

Marketing an Experience

Ah, the times when you’ve decided to overhaul your wardrobe with a few key items and then felt like you needed every shirt they showed you. We’ve all been so wrapped up in a buying experience that our purchase logic went out the window. Marketing a product is more than just highlighting its features and […] […] READ ARTICLE

20.06.2012/ Posted in Articles, Image Management, Strategy

Hospitals and Health Systems: Audit Your Digital Presence

Brace yourselves, senior health care executives: Look at the way today’s population interacts with organizations and accesses information: By 2015, Morgan Stanley estimates that 50 percent of Web traffic will come through mobile devices. Today, more than 2/3 of the world’s population has mobile phones, according to Google. In 2010, Google determined that social media […] […] READ ARTICLE

15.06.2012/ Posted in Articles, Image Management, Strategy

The Increasing Importance of the Patient Experience

Hospitals and health systems are rapidly increasing the priority of the patient experience. In a HealthLeaders Media study, 88 percent of senior health care executives said that patient experience is among their top five priorities—and the number jumped higher when these executives were asked about their priorities five years into the future. Although these same […] […] READ ARTICLE