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23.05.2008/ Posted in Articles, Direct Marketing

Quality Not Volume of Booth Traffic Spells Tradeshow Success

This article was featured in the May 23, 2008 edition of Let’s Talk Trade Shows. Attracting the right people—not necessarily the most people—is the mark of a successful tradeshow marketing strategy. This is particularly true for companies that serve narrow but profitable business-to-business niches. Drawing potential customers to a booth requires months of planning and outreach. […] […] READ ARTICLE