03.06.2019/ Posted in Content Marketing

Should You Create a Podcast?

Podcasting has had a resurgence. Though launched in 2004 and hailed as “the next big thing” shortly thereafter, the podcasting format failed to gather real momentum for years. In May 2012—over 8 years after its launch—only 24 percent of Americans had listened to a podcast, per Edison Research. And then came June 2013. Just one […] […] READ ARTICLE

06.08.2018/ Posted in Articles, Content Marketing

Effective Content Marketing: The Three Skills Your Team Needs to Master

Content marketing is more than tossing a couple of blog posts on the web and writing a few pithy notes on social media. Though it may seem otherwise, the reality of content marketing is that you need to compose your content-development team of people who thrive on discovery, can create all kinds of content well […] […] READ ARTICLE

14.05.2018/ Posted in Articles, Content Marketing

The Art of Good Storytelling in Marketing

Two lessons learned in creative-writing class: A good story doesn’t begin at the beginning. Good stories show more than they tell. These lessons don’t count solely for ripping yarns read on epic cross-country flights—they count in marketing as well. Let’s explore these rules together, why don’t we? And, as good stories don’t begin at the […] […] READ ARTICLE

22.01.2018/ Posted in Articles, Content Marketing

The Importance of an Editorial Calendar in Marketing

We’re sure that you have exceptional content that your audience wants to read. So why do you find yourself at a loss when it comes to achieving long term content-marketing success? While many factors may play a role—including a lack of strategy and inadequate frequency—we see one frequently overlooked solution: Content marketing more often hits […] […] READ ARTICLE

13.11.2017/ Posted in Articles, Content Marketing

Marketing Content that People Will “Pay” For

In the era of digital marketing, increasing your number of e-mail subscribers—your e-mail list—is the key to success many levels. E-mail marketing and marketing automation? Both need sizeable, quality lists to perform. And lest you think that e-mail doesn’t work as a marketing tool, let us assure you that it does. In fact, e-mail is […] […] READ ARTICLE

24.07.2017/ Posted in Content Marketing

5 Ways to Improve Your Web Content Layout

Why isn’t your web content getting the love it deserves? After all, you worked hard on that video or article or infographic. You heard from trusted sources that it’s good content. So… what gives? Just a thought: Could the blame be the layout and functionality of the page on which you’ve placed it? Fonts Typography, […] […] READ ARTICLE

02.03.2016/ Posted in Articles, Content Marketing

Using White Papers to Market to a Highly Targeted Audience

White papers are one of the most effective tools in the sales and marketing toolkit, but also one of the most misunderstood and misused content marketing tools. White papers bring credibility to a company and the products or services it offers. They help position companies as thought leaders and assist the sales process by educating […] […] READ ARTICLE

27.10.2015/ Posted in Articles, Content Marketing

Making Your Point with a Case Study

Case studies can be an incredibly effective marketing tactic. Whether your case study is a detailed examination of your industry or presents the effectiveness of your products or services, it is important to convey a strong, accurate message. While they are often thought of as a method for scientific researchers, case studies can be an […] […] READ ARTICLE

07.07.2015/ Posted in Articles, Content Marketing, Direct Marketing

Marketing Beyond Digital Ads

We live in the digital age of marketing. Banners and pop-ups and apps, oh my! In a era dominated by social media advertising on Facebook and LinkedIn, remarketing ads that follow you around the Web, and location-based mobile marketing, is traditional marketing still effective? We say “yes,” but that’s a conditional yes. As with all […] […] READ ARTICLE

22.04.2015/ Posted in Articles, Content Marketing, Digital Marketing

Is Marketing Automation Right for Your Business?

Marketing automation allows businesses to create a standardized process to distribute their digital marketing. Typically, this includes e-mail, social media, content marketing, and the rest of the digital marketing tactical mix. Marketing automation gives businesses a system through which they can send potential and existing customers materials based on their wants, needs, and behaviors. Marketing […] […] READ ARTICLE

07.04.2015/ Posted in Content Marketing, Digital Marketing

Eight Reasons to Use Thought-Leader Videos

Video content is exploding on the Internet. Shared on social media, posted on websites, and embedded in e-blasts—video is everywhere. Boasting more than one billion viewers, YouTube states that “everyday, people watch hundreds of millions of hours on YouTube and generate billions of views.” These videos are watched and shared by all types of people, […] […] READ ARTICLE

30.03.2015/ Posted in Advertising, Content Marketing

Planning a Webinar: Strategy Comes First

Successful webinars require extensive preparation, and webinars used for marketing purposes are no exception. Before you start recruiting attendees, ask yourself: What do you hope to achieve with your webinar? Which format would best help you meet these goals? To help you answer these questions, we’ve put together a webinar overview, outlining common webinar structures […] […] READ ARTICLE