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FrogDog’s articles and research-intensive white papers give you the critical information you need to assess your marketing strategy and tactics.

14.05.2018/ Posted in Articles, Content Marketing

The Art of Good Storytelling in Marketing

Two lessons learned in creative-writing class: A good story doesn’t begin at the beginning. Good stories show more than they tell. These lessons don’t count solely for ripping yarns read on epic cross-country flights—they count in marketing as well. Let’s explore these rules together, why don’t we? And, as good stories don’t begin at the […] […] READ ARTICLE

07.05.2018/ Posted in Articles, Strategy

How to Create an Effective Marketing Moment

We all experience moments in our lives that inspire us, empower us, and manage to alter our worlds. Do you remember a time when a company took customer service the extra mile, convincing you to become a loyal buyer? Do you recollect a poignant “a ha” instance in your professional career that gave you a […] […] READ ARTICLE

02.04.2018/ Posted in Advertising, Articles

What the Shift in “Waiting” Means for Advertising

Over the past five years, humans have come to rely on their mobile devices for information, maps, scheduling and calendars, contacts and communication, and to-do list reminders. Without them, we’re borderline helpless. We even rely on our mobile phones to entertain us for short pauses in our daily actions. The next time you’re in the […] […] READ ARTICLE

19.03.2018/ Posted in Articles, SEO

Search Engine Marketing Best Practices: Website Optimization

Your company is growing, business is good—yet your company’s website isn’t ranking where it should. That’s where search engine optimization (SEO) comes in and where website optimization for SEO is critical. Over the years, SEO has evolved like almost all other facets of digital marketing. If you “got it” even two years ago, you don’t […] […] READ ARTICLE

12.03.2018/ Posted in Articles, White Papers

Understanding E-mail Marketing Technology

E-mail marketing technologies abound; no longer is marketing via e-mail as simple as adding a contact list and hitting send. The good news? E-mail can have more impact than ever before as part of your marketing mix. The bad news? For e-mail marketing to succeed, you must successfully navigate which technologies best suit your goals […] […] READ ARTICLE

19.02.2018/ Posted in Articles, Social Media

Why You Can’t Ignore Online Reviews

In today’s world, with just one click, customers can glean more information about an organization than ever before, simply by checking out the company’s online reviews. The way a company responds, or doesn’t respond, influences an organization’s reputation. Organizations of all sizes will be more successful when they the importance of online reviews, where to […] […] READ ARTICLE

22.01.2018/ Posted in Articles, Content Marketing

The Importance of an Editorial Calendar in Marketing

We’re sure that you have exceptional content that your audience wants to read. So why do you find yourself at a loss when it comes to achieving long term content-marketing success? While many factors may play a role—including a lack of strategy and inadequate frequency—we see one frequently overlooked solution: Content marketing more often hits […] […] READ ARTICLE

25.12.2017/ Posted in Articles, Social Media

Instagram Advertising: What to Know

Nobody, and we mean nobody, lives a life free of Instagram. Even if you don’t personally use the social media platform, you see its posts on Twitter, Facebook, and, well, everywhere. The first-ever photo-driven social media application has come a long way, including a powerful move by Facebook to purchase the app, allowing the two […] […] READ ARTICLE

20.11.2017/ Posted in Articles, Social Media

Should Your Company “Ghost” Snapchat?

Facebook has changed the way of digital ads for businesses. Twitter reigns supreme in the realm of customer service. LinkedIn has made networking easier than ever. What about Snapchat? The sensationalized app has experienced significant challenges as it tries to expand. While yes, traction has been made, it’s been coupled with a highly anticipated IPO […] […] READ ARTICLE

13.11.2017/ Posted in Articles, Content Marketing

Marketing Content that People Will “Pay” For

In the era of digital marketing, increasing your number of e-mail subscribers—your e-mail list—is the key to success many levels. E-mail marketing and marketing automation? Both need sizeable, quality lists to perform. And lest you think that e-mail doesn’t work as a marketing tool, let us assure you that it does. In fact, e-mail is […] […] READ ARTICLE

23.10.2017/ Posted in Articles, Strategy

Choosing the Right Marketing Channel

Facebook is a powerful marketing channel. So should you invest your marketing dollars in Facebook ads? And is e-mail marketing enough, or should you try marketing automation as well? How about Twitter and Snapchat? Worth it? Maybe, but maybe not. Choosing the right channel means determining where your target audience spends its time—which may be […] […] READ ARTICLE

09.10.2017/ Posted in Articles, Strategy

Use Multiple Media for Marketing Success

We’ve said it before, and we’ll say it again: Marketing is all about repetition. (See what we did there? Oh, yeah.) Seriously, though, it doesn’t matter how many times we say it, it seems like we can’t say it enough. You can’t try something once and know whether it worked—especially when it comes to marketing. […] […] READ ARTICLE