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FrogDog’s articles and research-intensive white papers give you the critical information you need to assess your marketing strategy and tactics.

22.01.2018/ Posted in Articles, Content Marketing

The Importance of an Editorial Calendar in Marketing

We’re sure that you have exceptional content that your audience wants to read. So why do you find yourself at a loss when it comes to achieving long term content-marketing success? While many factors may play a role—including a lack of strategy and inadequate frequency—we see one frequently overlooked solution: Content marketing more often hits […] […] READ ARTICLE

25.12.2017/ Posted in Articles, Social Media

Instagram Advertising: What to Know

Nobody, and we mean nobody, lives a life free of Instagram. Even if you don’t personally use the social media platform, you see its posts on Twitter, Facebook, and, well, everywhere. The first-ever photo-driven social media application has come a long way, including a powerful move by Facebook to purchase the app, allowing the two […] […] READ ARTICLE

20.11.2017/ Posted in Articles, Social Media

Should Your Company “Ghost” Snapchat?

Facebook has changed the way of digital ads for businesses. Twitter reigns supreme in the realm of customer service. LinkedIn has made networking easier than ever. What about Snapchat? The sensationalized app has experienced significant challenges as it tries to expand. While yes, traction has been made, it’s been coupled with a highly anticipated IPO […] […] READ ARTICLE

13.11.2017/ Posted in Articles, Content Marketing

Marketing Content that People Will “Pay” For

In the era of digital marketing, increasing your number of e-mail subscribers—your e-mail list—is the key to success many levels. E-mail marketing and marketing automation? Both need sizeable, quality lists to perform. And lest you think that e-mail doesn’t work as a marketing tool, let us assure you that it does. In fact, e-mail is […] […] READ ARTICLE

23.10.2017/ Posted in Articles, Strategy

Choosing the Right Marketing Channel

Facebook is a powerful marketing channel. So should you invest your marketing dollars in Facebook ads? And is e-mail marketing enough, or should you try marketing automation as well? How about Twitter and Snapchat? Worth it? Maybe, but maybe not. Choosing the right channel means determining where your target audience spends its time—which may be […] […] READ ARTICLE

09.10.2017/ Posted in Articles, Strategy

Use Multiple Media for Marketing Success

We’ve said it before, and we’ll say it again: Marketing is all about repetition. (See what we did there? Oh, yeah.) Seriously, though, it doesn’t matter how many times we say it, it seems like we can’t say it enough. You can’t try something once and know whether it worked—especially when it comes to marketing. […] […] READ ARTICLE

25.09.2017/ Posted in Advertising, Articles

Keywords are Key to Google AdWords

Those simple search terms you enter into Google unlock a treasure chest of possibilities. And who doesn’t use them? You probably open a browser and search for multiple terms a day. So it seems like you or someone on your team could successfully develop search advertising campaigns without much thought, right? After all, everyone knows […] […] READ ARTICLE

28.08.2017/ Posted in Articles, White Papers

E-Mail Marketing Best Practices

This white paper on e-mail marketing best practices provides an overview of e-mail marketing and what it can do for your business. (Hint: If you think it’s just spam, think again.) With the right know-how and the right team and tools, e-mail marketing can be a critical component of your marketing plan. In this white […] […] READ ARTICLE

21.08.2017/ Posted in Articles, Social Media

Making the Case for Twitter

It’s hard to believe that there was ever pre-Twitter era. With a swift 140 characters at a time, the social media app has taken consumer interaction by storm with 317 million users and 500 million daily tweets. This social media giant has allowed people across the globe to post quick snippets of whatever inspiration swirls […] […] READ ARTICLE

14.08.2017/ Posted in Articles, Recruitment, Social Media

Social Media for Recruitment Marketing

Do you have the talent you need to succeed? According to a 2014 survey, 36 percent of global employers reported talent shortages. That’s the highest percentage since 2007. In a more recent 2015 survey, 73 percent of CEOs reported being uneasy about the availability of vital skills. What’s a CEO to do? Broaden Your Recruitment […] […] READ ARTICLE

08.11.2016/ Posted in Articles, Digital Marketing

Digital Marketing: The What, the Why—and the How

Digital marketing is, well… everywhere. Even so, you may not truly know what digital marketing is, what aspects apply to your business (if any), and how to apply them if they do. We’ve got your back. Read on for a quick crash course in Digital Marketing 101. Digital and Traditional Marketing Defined First, let’s define […] […] READ ARTICLE

29.10.2016/ Posted in Articles, Strategy

How a Good Marketing Team Saves Time in the C-Suite

An executive’s time is precious. A report by CEO.com found that CEOs work an average of ten to eleven hours each day, get fewer than seven hours of sleep a night, and still feel they need more time to work. That’s because CEOs barely get two hours a day for tasks and projects dedicated to […] […] READ ARTICLE