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FrogDog’s articles and research-intensive white papers give you the critical information you need to assess your marketing strategy and tactics.

17.12.2018/ Posted in Articles, Strategy

Brand Awareness? How… Soft.

You’re proud of your company’s brand, right? (We figured you were!) Yet you’d agree that it doesn’t matter how proud you are of your company’s brand if your target audience doesn’t even know about it, right? THE IMPORTANCE OF BRAND AWARENESS Brand awareness represents how familiar your target audience is with your brand and how […] […] READ ARTICLE

10.12.2018/ Posted in Articles, Strategy

Marketing Assets and Marketing Channels: The Critical Difference

Marketing assets and marketing channels are inextricably linked. Further, you need both. Yet they are entirely different in ways that matter vitally to your marketing success. Marketing Assets Defined In FrogDog parlance, a marketing asset is something static to which your marketing channels drive your target audience. Assets give people something they want—and something you […] […] READ ARTICLE

03.12.2018/ Posted in Articles, Strategy

What Does Your Corporate Social Responsibility Look Like?

Not long ago, full-scale, coordinated, organized corporate social responsibility programs were initiatives undertaken mainly by large corporations. Smaller and midsized corporations might have an employee volunteer day once or twice a year—but a full-on program for giving back to their communities? Rare. Today, things have changed. Small and midsized corporations have taken on and benefitted […] […] READ ARTICLE

12.11.2018/ Posted in Articles, Strategy

Ten Top Marketing Questions Answered

Questions, we get questions! As happens for someone in any profession, when clients, friends, business contacts, and beyond learn what we do, they all have marketing advice they’d like to get. (Which is flattering!) Here’s a list of some of the marketing questions we get often—all answered, just for you. Question 1: How Can I […] […] READ ARTICLE

05.11.2018/ Posted in Articles, Strategy

Is Your Company Abandoning Marketing Best Practices?

“Marketing, eh? Talk about an industry that’s completely changed in the last few years! Did you have to relearn everything? How do you keep up with it?” Hey, it’s a fair question. Social media didn’t exist in anything like its current state only ten years ago. Google showed up on the scene—and yowza, has it […] […] READ ARTICLE

15.10.2018/ Posted in Articles, Strategy

Marketing as a Dumping Ground

Over decades in operation working with companies large and small, the FrogDog team has seen organizations put all kinds of responsibilities into the marketing department. Marketers Not Marketing We’ve seen more than one company that had its marketing team serving as the corporate travel agency, booking hotels, flights, cars, tickets, and making dinner reservations for […] […] READ ARTICLE

08.10.2018/ Posted in Articles, Recruitment

Five Essential KPIs for Recruitment Marketing

Everyone wants to recruit the best and the brightest—and we know you do, too. If you’re smart, you have a recruitment marketing strategy attracting the types of people to your company who you want on your team. You aren’t just putting out job ads when you have an open position—you’re considering recruitment as an ongoing […] […] READ ARTICLE

24.09.2018/ Posted in Advertising, Articles

Common Mistakes in Search Ad Campaigns

Mistakes with search advertising cost companies time and money—and quickly. Search engines have made it so easy to start search-ad campaigns that companies rush in and often get burned. If you want to make money with your ads, not lose it, avoid these three most common mistakes. Search Ad Mistake #1: Poor Keyword Selection As […] […] READ ARTICLE

17.09.2018/ Posted in Articles, Strategy

Hello, Brand Loyalty? Are You There?

Brand loyalty—the measure by which marketers assess consumers’ willingness to switch from one brand to another—has suffered in recent years due to changes in consumer shopping behaviors. Even top brands have taken significant hits to their top lines, leaving them scrambling to find new ways to bring back fickle buyers. For example, In 2014–2015, sales […] […] READ ARTICLE

20.08.2018/ Posted in Articles, Digital Marketing

The Value in Today’s Domain Names

The Internet has come a long way, baby. Back in the days of the World Wide Web—a term that’s mostly retired, but we remember it well—people agonized over finding domain names that spelled out full words, had few nonletter characters, and on and on. And if someone had taken the name they wanted, they often […] […] READ ARTICLE

09.07.2018/ Posted in Articles, SEO

Optimization: The Neglected Maintenance

Search engines have become increasingly more dynamic, causing on-line marketing practices to constantly adjust. If your site was optimized before the latest search engine–algorithm update, your team will need to dive back in to help the site address the new playing field more effectively. Your SEO needs to evolve alongside with the search engines themselves. […] […] READ ARTICLE