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FrogDog’s articles and research-intensive white papers give you the critical information you need to assess your marketing strategy and tactics.

10.15.2018/ Posted in Articles, Strategy

Marketing as a Dumping Ground

Over decades in operation working with companies large and small, the FrogDog team has seen organizations put all kinds of responsibilities into the marketing department. Marketers Not Marketing We’ve seen more than one company that had its marketing team serving as the corporate travel agency, booking hotels, flights, cars, tickets, and making dinner reservations for […] […] READ ARTICLE

10.08.2018/ Posted in Articles, Recruitment

Five Essential KPIs for Recruitment Marketing

Everyone wants to recruit the best and the brightest—and we know you do, too. If you’re smart, you have a recruitment marketing strategy attracting the types of people to your company who you want on your team. You aren’t just putting out job ads when you have an open position—you’re considering recruitment as an ongoing […] […] READ ARTICLE

09.24.2018/ Posted in Advertising, Articles

Common Mistakes in Search Ad Campaigns

Mistakes with search advertising cost companies time and money—and quickly. Search engines have made it so easy to start search-ad campaigns that companies rush in and often get burned. If you want to make money with your ads, not lose it, avoid these three most common mistakes. Search Ad Mistake #1: Poor Keyword Selection As […] […] READ ARTICLE

09.17.2018/ Posted in Articles, Strategy

Hello, Brand Loyalty? Are You There?

Brand loyalty—the measure by which marketers assess consumers’ willingness to switch from one brand to another—has suffered in recent years due to changes in consumer shopping behaviors. Even top brands have taken significant hits to their top lines, leaving them scrambling to find new ways to bring back fickle buyers. For example, In 2014–2015, sales […] […] READ ARTICLE

08.20.2018/ Posted in Articles, Digital Marketing

The Value in Today’s Domain Names

The Internet has come a long way, baby. Back in the days of the World Wide Web—a term that’s mostly retired, but we remember it well—people agonized over finding domain names that spelled out full words, had few nonletter characters, and on and on. And if someone had taken the name they wanted, they often […] […] READ ARTICLE

07.09.2018/ Posted in Articles, SEO

Optimization: The Neglected Maintenance

Search engines have become increasingly more dynamic, causing on-line marketing practices to constantly adjust. If your site was optimized before the latest search engine–algorithm update, your team will need to dive back in to help the site address the new playing field more effectively. Your SEO needs to evolve alongside with the search engines themselves. […] […] READ ARTICLE

06.25.2018/ Posted in Articles, SEO

Six Tips for Optimizing Your E-commerce Site

If you’re selling things on-line, your ranking in search-engine results will make the difference between a trickle of occasional orders and a flood of new revenue. After all, companies earned $2.3 trillion in 2017 through on-line shopping across the globe, according to Statista. Want a bigger piece of that pie? Of course you do. Here […] […] READ ARTICLE

06.18.2018/ Posted in Articles, Branding

Brand Image vs. Brand Reputation: What’s the Difference?

You use these terms. Your team should live by these terms. And your trusty customers can affect these terms—whether you like it or not. Brand image and brand reputation carry significant weight in the success of your business, yet we’ve seen many people use these terms incorrectly. Let’s get brand image and brand reputation straight […] […] READ ARTICLE

06.04.2018/ Posted in Articles, Measurement

Using Lead-Velocity Rates to Inform Your Growth Strategy

Metrics attract us all. Numbers feel like hard-data ways to assess performance. And they are—but only when measured correctly and only when the measures are used correctly. We love metrics at FrogDog, and we tie all our marketing efforts to measures of success. One valuable metric—when used the right way—is the lead-velocity rate. Here’s what […] […] READ ARTICLE

05.14.2018/ Posted in Articles, Content Marketing

The Art of Good Storytelling in Marketing

Two lessons learned in creative-writing class: A good story doesn’t begin at the beginning. Good stories show more than they tell. These lessons don’t count solely for ripping yarns read on epic cross-country flights—they count in marketing as well. Let’s explore these rules together, why don’t we? And, as good stories don’t begin at the […] […] READ ARTICLE

05.07.2018/ Posted in Articles, Strategy

How to Create an Effective Marketing Moment

We all experience moments in our lives that inspire us, empower us, and manage to alter our worlds. Do you remember a time when a company took customer service the extra mile, convincing you to become a loyal buyer? Do you recollect a poignant “a ha” instance in your professional career that gave you a […] […] READ ARTICLE