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FrogDog’s articles and research-intensive white papers give you the critical information you need to assess your marketing strategy and tactics.

06.18.2018/ Posted in Articles, Branding

Brand Image vs. Brand Reputation: What’s the Difference?

You use these terms. Your team should live by these terms. And your trusty customers can affect these terms—whether you like it or not. Brand image and brand reputation carry significant weight in the success of your business, yet we’ve seen many people use these terms incorrectly. Let’s get brand image and brand reputation straight […] […] READ ARTICLE

06.04.2018/ Posted in Articles, Measurement

Using Lead-Velocity Rates to Inform Your Growth Strategy

Metrics attract us all. Numbers feel like hard-data ways to assess performance. And they are—but only when measured correctly and only when the measures are used correctly. We love metrics at FrogDog, and we tie all our marketing efforts to measures of success. One valuable metric—when used the right way—is the lead-velocity rate. Here’s what […] […] READ ARTICLE

05.14.2018/ Posted in Articles, Content Marketing

The Art of Good Storytelling in Marketing

Two lessons learned in creative-writing class: A good story doesn’t begin at the beginning. Good stories show more than they tell. These lessons don’t count solely for ripping yarns read on epic cross-country flights—they count in marketing as well. Let’s explore these rules together, why don’t we? And, as good stories don’t begin at the […] […] READ ARTICLE

05.07.2018/ Posted in Articles, Strategy

How to Create an Effective Marketing Moment

We all experience moments in our lives that inspire us, empower us, and manage to alter our worlds. Do you remember a time when a company took customer service the extra mile, convincing you to become a loyal buyer? Do you recollect a poignant “a ha” instance in your professional career that gave you a […] […] READ ARTICLE

04.09.2018/ Posted in Industry Research

Research: Marketing into the Pharmacy

To develop and implement effective business strategies and plans for its clients, FrogDog continually reviews industry trends. In our research articles, we share recent insights that affect key industry sectors. If you want to see an industry in flux, look no further than health care: Over the last ten years, the industry has experienced constantly […] […] READ ARTICLE

04.02.2018/ Posted in Advertising, Articles

What the Shift in “Waiting” Means for Advertising

Over the past five years, humans have come to rely on their mobile devices for information, maps, scheduling and calendars, contacts and communication, and to-do list reminders. Without them, we’re borderline helpless. We even rely on our mobile phones to entertain us for short pauses in our daily actions. The next time you’re in the […] […] READ ARTICLE

03.19.2018/ Posted in Articles, SEO

Search Engine Marketing Best Practices: Website Optimization

Your company is growing, business is good—yet your company’s website isn’t ranking where it should. That’s where search engine optimization (SEO) comes in and where website optimization for SEO is critical. Over the years, SEO has evolved like almost all other facets of digital marketing. If you “got it” even two years ago, you don’t […] […] READ ARTICLE

03.12.2018/ Posted in Articles, White Papers

Understanding E-mail Marketing Technology

E-mail marketing technologies abound; no longer is marketing via e-mail as simple as adding a contact list and hitting send. The good news? E-mail can have more impact than ever before as part of your marketing mix. The bad news? For e-mail marketing to succeed, you must successfully navigate which technologies best suit your goals […] […] READ ARTICLE

02.19.2018/ Posted in Articles, Social Media

Why You Can’t Ignore Online Reviews

In today’s world, with just one click, customers can glean more information about an organization than ever before, simply by checking out the company’s online reviews. The way a company responds, or doesn’t respond, influences an organization’s reputation. Organizations of all sizes will be more successful when they the importance of online reviews, where to […] […] READ ARTICLE

02.12.2018/ Posted in Media Relations

Media Relations, Press Releases, News Items: What Do I Need?

How casually it’s thrown out: We need to issue a press release. Well, look. Probably not. Sometimes, sure. But not always. And, you see, it depends. No question, companies need to spread the word as far and as wide as possible about their latest events and updates—including internally, to their staff teams. However, in most […] […] READ ARTICLE

01.22.2018/ Posted in Articles, Content Marketing

The Importance of an Editorial Calendar in Marketing

We’re sure that you have exceptional content that your audience wants to read. So why do you find yourself at a loss when it comes to achieving long term content-marketing success? While many factors may play a role—including a lack of strategy and inadequate frequency—we see one frequently overlooked solution: Content marketing more often hits […] […] READ ARTICLE

01.08.2018/ Posted in Advertising

Strategic Advertising: Frequency, Timing, Coordination, and Optimization

We’ve told you (and told you) that you can’t do a marketing activity once and expect results. You can’t even just do one type of marketing multiple times for any sort of return, either. Including—or, in some cases, especially—advertising. Whether print or digital, you can’t advertise once or twice—even in a single publication, much less […] […] READ ARTICLE