FrogDog’s articles and research-intensive white papers give you the critical information you need to assess your marketing strategy and tactics.

08.05.2019/ Posted in Articles, Budget

Don’t Starve Your Marketing

As with anything, marketing requires investment to succeed. Want to run a marathon? You need to train multiple days a week, build your mileage, increase your stamina, learn what works for your body with food and hydration—and so on. Some people train for well over a year for their first marathons. Want to grow a […] […] READ ARTICLE

07.08.2019/ Posted in Articles, Digital Marketing

Do Bounce Rates Matter?

If you look at your website data and see high or low bounce rates, don’t assume that your website is not engaging the user or that it is performing well. There are cases in which a high bounce rate isn’t necessarily a bad thing and sometimes a low bounce rate isn’t as good as it […] […] READ ARTICLE

06.03.2019/ Posted in Content Marketing

Should You Create a Podcast?

Podcasting has had a resurgence. Though launched in 2004 and hailed as “the next big thing” shortly thereafter, the podcasting format failed to gather real momentum for years. In May 2012—over 8 years after its launch—only 24 percent of Americans had listened to a podcast, per Edison Research. And then came June 2013. Just one […] […] READ ARTICLE

04.08.2019/ Posted in Articles, Strategy

The Critical Difference between Marketing and Sales Support

Though they need to work in tandem in most cases—unless your company sits on one of the far ends of the sales–marketing spectrum—sales and marketing are different disciplines. How Sales and Marketing Work Together Marketing broadcasts your company’s key messages to your defined target audiences—something one-on-one conversations cannot achieve with equal breadth, volume, and velocity. […] […] READ ARTICLE

03.04.2019/ Posted in Articles, Strategy

Why You Should Take Off Your Marketing Hat

For certain disciplines, everyone’s an expert. Even people who’ve never done a single thing in the field. They just know the right way to do it. Education, training, experience, and results aside. Trust the Experts Unlikely that laypeople would tell a foremost hand surgeon how to fix a tricky mess of an injury, yet they’ll […] […] READ ARTICLE

02.18.2019/ Posted in Articles, Direct Marketing

Tips for Your Next Conference Exhibit

If you’re investing valuable financial and time and staff resources to exhibit at a conference or tradeshow, we’re going to assume that the conference aligns with your marketing goals and that you know for a fact your target audience will be there. (Right?) With these foundational elements a given, we’ll assume you attend the same […] […] READ ARTICLE

01.21.2019/ Posted in Articles, Industry Research

Research: Understanding the Independent Pharmacy Market

To develop and implement effective business strategies and plans for its clients, FrogDog continually reviews industry trends. In our research articles, we share recent insights that affect key industry sectors. Independent pharmacies represent 36 percent of all U.S. retail pharmacies, with over 22,000 locations. In 2017, $78 billion flowed into independent pharmacies. Independent pharmacies are […] […] READ ARTICLE

12.17.2018/ Posted in Articles, Strategy

Brand Awareness? How… Soft.

You’re proud of your company’s brand, right? (We figured you were!) Yet you’d agree that it doesn’t matter how proud you are of your company’s brand if your target audience doesn’t even know about it, right? THE IMPORTANCE OF BRAND AWARENESS Brand awareness represents how familiar your target audience is with your brand and how […] […] READ ARTICLE

12.10.2018/ Posted in Articles, Strategy

Marketing Assets and Marketing Channels: The Critical Difference

Marketing assets and marketing channels are inextricably linked. Further, you need both. Yet they are entirely different in ways that matter vitally to your marketing success. Marketing Assets Defined In FrogDog parlance, a marketing asset is something static to which your marketing channels drive your target audience. Assets give people something they want—and something you […] […] READ ARTICLE

12.03.2018/ Posted in Articles, Strategy

What Does Your Corporate Social Responsibility Look Like?

Not long ago, full-scale, coordinated, organized corporate social responsibility programs were initiatives undertaken mainly by large corporations. Smaller and midsized corporations might have an employee volunteer day once or twice a year—but a full-on program for giving back to their communities? Rare. Today, things have changed. Small and midsized corporations have taken on and benefitted […] […] READ ARTICLE