White Papers
Mergers and Acquisitions: The Role, Value, and Cost of Marketing and Communications
Corporate leaders, accountants, and attorneys who weigh merger and acquisition opportunities carefully consider balance sheets and potential organizational efficiencies. However, failure to seek perspectives from marketing and communications experts means many M&A decisions are based on incomplete understanding of key challenges, opportunities, and costs. This contributes to the disappointing financial results of many corporate combinations.
Marketing and communications professionals can provide valuable insights from premerger analysis through implementation. By thoroughly analyzing and planning strategies for marketing, branding, and cultural integration, they can play vital roles in ensuring M&A success.
What are Marketing and Communications Worth? Measuring Results against Business Goals
You know intuitively that marketing and communications are necessary for success. You believe your marketing programs help you achieve your business goals. But can you prove it?
Measuring marketing and communications results may seem like a daunting task, but it doesn’t have to be if it is closely tied to a sound marketing communications strategy that is, in turn, solidly based on your business plan.
FrogDog account director Jaime Kepner drew on her deep experience in marketing and advertising to bring you FrogDog’s latest white paper on practical ways to gauge marketing success.
Crisis Communication in Health Care: Developing Plans That Work
Health care organizations face many of the same operational risks as other companies: employee errors, executive malfeasance, natural disasters, and so forth. Other issues like malpractice suits, drug and device recalls, and Health Insurance Portability and Accountability Act violations pose unique challenges.
FrogDog drew upon years of experience to draft a white paper on developing flexible communications plans that enable health care organizations to survive—even thrive—during and after organizational crises.
