Understanding E-mail Marketing Technology
03.12.2018 / Posted in Articles, White Papers
E-mail marketing technologies abound; no longer is marketing via e-mail as simple as adding a contact list and hitting send.
The good news? E-mail can have more impact than ever before as part of your marketing mix. The bad news? For e-mail marketing to succeed, you must successfully navigate which technologies best suit your goals and decipher how to most effectively put them into action to work for you.
In this white paper, we explain the following:
- Why you need e-mail marketing and e-mail marketing technology
- Marketing automation vs. e-mail marketing
- The difference between CRM and e-mail marketing
- Before you buy: The realities of marketing automation
- What e-mail marketing technology is right for you
We promise we do not sell your information. We do not share it with anyone, either. And we promise we won't use it to call you and sell you anything. Rather, we use the information to help us track interest in the content we provide. We also might include you in the future on additional white paper and article offerings. That's it. We promise.