http://frogdog.idaptable.com/ en info@illustrationdan.com Copyright 2010 2010-07-18T21:00:01+00:00 http://frog-dog.com/article/detail/measuring_beyond_the_click/ http://frog-dog.com/article/detail/measuring_beyond_the_click/#When:21:00:01Z Is it still valid to measure Internet advertising and marketing via click-through rates? Maybe not. But there are still ways to measure value for on-line marketing activity. 2010-07-18T21:00:01+00:00 http://frog-dog.com/article/detail/social_media_survey_results_facebook_leads_the_way/ http://frog-dog.com/article/detail/social_media_survey_results_facebook_leads_the_way/#When:21:18:19Z Social media is changing at light speed—and so is the way people use it. In our latest survey about social media activity, we affirmed some of our knowledge and learned a few new things as well. 2010-06-17T21:18:19+00:00 http://frog-dog.com/article/detail/disaster-communications-preparedness/ http://frog-dog.com/article/detail/disaster-communications-preparedness/#When:15:21:26Z Your company may be prepared to mitigate damage and deal with the aftermath of a natural disaster, but how about a manmade disaster that inflicts reputational damage? The latter category represents a much more common risk but one that’s often left out of disaster preparedness plans. Read tips from FrogDog President and CEO Leslie Farnsworth on how to develop a flexible crisis communications plan that will foster transparency and help companies survive-even thrive-during and after crises. 2010-03-26T15:21:26+00:00 http://frog-dog.com/article/detail/marketing-science/ http://frog-dog.com/article/detail/marketing-science/#When:14:38:27Z What can marketers learn from scientists? Quite a lot when it comes to measuring the success of marketing strategies. Read more about how the scientific method applies, and download FrogDog’s white paper for more details on the topic. 2010-01-14T14:38:27+00:00 http://frog-dog.com/article/detail/healthcare-panel/ http://frog-dog.com/article/detail/healthcare-panel/#When:14:32:11Z FrogDog CEO Leslie Farnsworth led a panel of health care thought leaders in an insightful discussion about today’s communication challenges when the International Association of Business Communicators hosted its Southern Region Conference in Houston on October 23. The bottom line: the economy and health care reform make for an uncertain environment, but communicators must still find ways to reach the same core audiences as always: physicians, patients, and employees. 2010-01-14T14:32:11+00:00 http://frog-dog.com/article/detail/marketing-assessment/ http://frog-dog.com/article/detail/marketing-assessment/#When:15:43:50Z When was the last time you or your marketing department paused to truly assess the effectiveness of your marketing efforts and whether or not they are achieving the results and return on investment you desire? Find out what you need to review to audit your marketing plan for success. 2009-10-06T15:43:50+00:00 http://frog-dog.com/article/detail/social-media-demographics/ http://frog-dog.com/article/detail/social-media-demographics/#When:15:47:00Z Social media is here to stay, even if the popularity of any particular site waxes and wanes over time. The FrogDog team did a quick demographic analysis of three of today’s hottest sites. 2009-07-15T15:47:00+00:00 http://frog-dog.com/article/detail/media-relations-cost/ http://frog-dog.com/article/detail/media-relations-cost/#When:15:51:20Z Media relations may seem like a less costly alternative to other marketing disciplines, but it often requires greater expenditures of elbow grease, shoe leather, and billable agency hours. And the economy and the changing media environment make media relations that much more challenging. 2009-04-16T15:51:20+00:00 http://frog-dog.com/article/detail/marketing-recession/ http://frog-dog.com/article/detail/marketing-recession/#When:12:06:22Z In a wiggle-room economy, companies have the luxury to throw a few marketing ideas at the wall to see what sticks. Not so today. There isn’t wiggle room to see what might work. And because of the economy, the game has changed: what worked in the past may not work now. 2009-04-16T12:06:22+00:00 http://frog-dog.com/article/detail/tradeshow-success/ http://frog-dog.com/article/detail/tradeshow-success/#When:18:09:50Z Attracting the right people not necessarily the most people is the mark of a successful trade show marketing strategy. This is particularly true for companies that serve narrow but profitable business-to-business niches. Drawing potential customers to a booth requires months of planning and outreach. 2008-05-23T18:09:50+00:00