FrogDog Receives Two 2016 IABC Silver Quill Awards
At the 2016 International Association of Business Communicators Southern Region Silver Quill Awards, FrogDog received an Award of Merit in Communication Research and the Best of Division in Communication Research Award. The IABC announced its awards at its gala in Atlanta, Georgia, on October 14, 2016. FrogDog won both awards for its market research and analysis for Dynamic Health Strategies (DHS), a client in the health care software space.
FrogDog conducts in-depth market research as part of its strategy development process. The research process for DHS was extremely robust, as DHS’ product covered multiple industries and had a large number of competitors. Additionally, FrogDog researched multiple audiences to identify DHS’ ideal target market and key decision makers. For more information on the strategy FrogDog created for DHS and the research process that shaped it, read our case study.
From the IABC Houston, the organization’s local chapter, FrogDog’s work for DHS won two Bronze Quill awards earlier this year.
The IABC Southern Region is part of a global network of communication professionals. The organization is committed to improving organizational effectiveness through strategic communications.
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