How a Good Marketing Team Saves Time in the C-Suite
10.29.2016 / Posted in Articles, C-suite
An executive’s time is precious. A report by CEO.com found that CEOs work an average of ten to eleven hours each day, get fewer than seven hours of sleep a night, and still feel they need more time to work. That’s because CEOs barely get two hours a day for tasks and projects dedicated to their core areas of focus, according to a report by Forbes.
If you can empathize with these statistics, and if you have any marketing tasks on your plate, you need to offload them.
Many CEOs still write articles, draft newsletter content, develop marketing e-mail, do social media, oversee advertising, and even ensure their websites are updated—and that’s if they aren’t personally managing them. (And if they are, they’re probably doing it late at night, when they could be sleeping.)
Their executive teams might be helping, but that’s in addition to their core areas of focus, which can range from operations to sales. All this means that these key marketing tasks don’t get done, don’t get done well, or get done well after they should. They could move the needle for the company, but they won’t when they’re done like this.
Sound like you and your team?
Trust us, just hiring a marketing person in-house won’t help. Doing marketing right requires a suite of skill sets. Even if you hire someone, he or she will need to bring in additional hands. And then you’ll have a marketing person or department to manage, support, guide, and develop, which is a challenge when marketing isn’t your core skill set and you need to focus on other areas of your business. You know—the areas only you can handle.
Sound even more familiar?
If so, it might be time to invest in a ready-built, highly experienced marketing team that can tailor marketing for your company and execute it with measurable results.
A trained marketing team can save you and your executive ranks valuable time and get you better results. Marketing done right pays dividends.
Sound good? Here’s how it happens.
Good Marketers are Fast
A quality marketing team has experience, which means that its members know exactly what to do when it comes to establishing targets, plans, and budgets.
Even if you decide to coordinate very closely with their efforts, working with a seasoned team takes far less time than dealing with staff who still need to learn the ropes.
And if you’re the true delegating type? These marketers can come up with most of it on their own, leaving you with more time to focus on important business.
Good Marketers Audit
Having an outside perspective on your marketing’s execution can be invaluable.
Figuring out where your marketing budget goes and what it accomplishes is often much easier in the hands of a professional team. Is it targeted? Is it on message? Is it effective? Is it efficient? Further, outside teams bring invaluably fresh outside perspectives.
If you’re spending on marketing, you need to know you’re doing the right things that hit the right notes and return results. Experienced marketing teams know how to measure, test, and adjust.
Outside Marketers are Flexible
One of the biggest reasons marketing budgets don’t deliver a consistent ROI is because they fail to adapt.
Outside marketers, thanks to their wide perspective, are often able to identify new changes in customer preferences and responses that aren’t always obvious on the “inside.”
This means that they can change marketing strategies quickly in response to customer needs, and therefore achieve better results with the same budget.
Further, outside marketing teams have multiple skill sets to address every problem—a challenging suite of professionals for most companies to recruit and build internally.
Marketers Drive Leads
Though often mistakenly seen as a “cost center,” and not a “revenue generator,” marketers play an instrumental role in developing inbound leads.
Building customer interest and getting people to act is what smart marketers do. And quality marketers will have strategies to track the effectiveness of their actions.
In addition to making you money, getting customers to come to you and not the other way around means even more time saved on your end—and maximizes the value of your sales team.
Marketers Help Your Sales Team
A good marketing crew works in tandem with your sales team. When working together well, marketing and sales return higher results than they ever could on their own.
Marketers can give sales helpful information about consumer behavior through research and through analyzing how prospects interact with marketing activity. Also, good marketing teams can give sales efforts a boost through repurposing marketing content into sales tools.
Further, when marketers educate target audiences correctly, they can drive leads to your sales team—saving prospecting time—and ensure incoming prospects are educated on your offering and further down the sales funnel than a cold lead might be.
An End to Headaches
If you’re an executive with a lot on your plate, your attention belongs on leadership and your exclusive core areas of focus.
Executive time shouldn’t be wasted on trying to figure out the quality of your marketing plan—much less executing it. By investing in a seasoned marketing team that knows how to meet executive concerns, you can get back valuable time, get marketing done right, and get better results than ever. Your calendar, sanity, and bottom line will appreciate it.
Ready to discuss how to gain more time and see better results from your marketing efforts? Contact FrogDog.
Image courtesy of Sira Anamwong at FreeDigitalPhotos.net