Contact

Developing a Competitive Analysis that Works

08.26.2015 / Posted in Articles, Strategy, White Papers

Few companies have few or no competitors. Even if direct competition is meager, your organization competes with other alternatives in the same space and with the status quo.

Smart companies perform competitive analyses on clockwork schedules. A solid competitive analysis will help you identify how your company should position itself and its products and services for success in a given market.

Once you’ve analyzed your competition you can develop a powerful competitive strategy for your business that you can sustain over the long term.  Choosing the right competitive strategy is imperative to the success of your marketing strategy.

To view this white paper, please fill out the form below:

captcha

We promise we do not sell your information. We do not share it with anyone, either. And we promise we won't use it to call you and sell you anything. Rather, we use the information to help us track interest in the content we provide. We also might include you in the future on additional white paper and article offerings. That's it. We promise.

NEXT ARTICLES

August 12, 2015

Social Marketing: Testing, Dissemination, and Evaluation

This article is the third in a series of articles on social marketing. To begin at the beginning, click here to read the first article. So you’ve researched your target audience and its attitudes, knowledge, and behaviors. You’ve segmented your audience and crafted relevant messages you’re sure will resonate. You’ve developed a robust plan to […]

READ ARTICLE

September 1, 2015

Research: Recent Trends in Health Care Data Analytics

To develop and implement effective business strategies and plans for its clients, FrogDog continually reviews industry trends. In these articles, we share recent insights that affect key industry sectors. Data analytics capabilities offer a number of benefits for all players in the health care continuum, including payers, care providers, patients, and product and service providers. […] […] READ ARTICLE