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FrogDog’s articles and research-intensive white papers give you the critical information you need to assess your marketing strategy and tactics.

27.02.2017/ Posted in Strategy

Bare-Minimum Marketing

There are a lot of crazy ideas out there when it comes to marketing. And when you read that line just now, you probably imagined some of the bizarre commercials you’ve seen or the wild public stunts that you’d heard about—or even encountered. Yep, that’s one way marketing can get crazy. We won’t lie—the crazy […] […] READ ARTICLE

14.02.2017/ Posted in Strategy

The Sales-Marketing Spectrum

Whether you realize it or not, your company falls on a sales−marketing spectrum. And how you handle where you fall on this spectrum matters a great deal to your company’s growth prospects. Here’s why: The Sales Far Side On one end of the spectrum: Companies that only need sales efforts supported by what people in […] […] READ ARTICLE

09.01.2017/ Posted in Strategy

Taking Existing Offerings to New Markets: Three Variables

FrogDog does a considerable amount of work helping client companies launch products and services—and take existing products and services to new markets and audiences. For the latter, we’ve helped bring service components from a medical supplier together into a package we could take to large medical manufacturers, we’ve helped bring a catalogue business into the […] […] READ ARTICLE

29.11.2016/ Posted in Strategy

What are Marketing Personas?

Personas are composite creations—aggregates designed to approximate the predominant archetypes of people in a target group. As with every aggregate, there are outliers in each group that will not fit within the group’s persona. Say what? When to Create a Persona Developing personas makes sense when you are analyzing the research of a population or […] […] READ ARTICLE

22.11.2016/ Posted in Strategy

What You Need to Know to Plan for Marketing

Maybe you’re facing the beginning of your fiscal year or the calendar year. (And maybe both.) Maybe you’re preparing to launch a new company or a new product. Or enter a new market. Where do you begin? How do you plan for marketing? You’re not alone in wondering. At FrogDog, we work with brilliant companies—rock […] […] READ ARTICLE

25.04.2016/ Posted in Articles, Strategy

When Your Business Needs a Strategy

When FrogDog first meets their clients, they discuss their business’s list of challenges and goals but are sometimes unsure of how to get there. FrogDog always starts with a strategy. Why? Because businesses need that road map to help the company achieve their goals. What is a strategy? A strategy is the major goals, purposes, […] […] READ ARTICLE

04.04.2016/ Posted in Articles, Strategy

Marketing for Lead Generation

Ask a company what they hope to get from their marketing efforts and almost all of them will tell you, “Leads, leads, leads!” How do you generate those elusive leads? The best course of action is to start with a lead generation strategy. Lead generation is a unique marketing strategy in that it relies on […] […] READ ARTICLE

30.03.2016/ Posted in Articles, Strategy

Planning for Growth in Business

Planning is the ongoing management process of setting objectives to be achieved during a certain period of time, developing a plan of action, and continuously monitoring results so regular evaluations and, if necessary, modifications, can be made to the objectives and action plan. It is the process of making today’s decisions with the future in […] […] READ ARTICLE

21.03.2016/ Posted in Articles, Strategy

Marketing Messages that Resonate with Your Customer

Ironically, the term marketing messages sounds like it could be a broad term for all different types of marketing content from websites to brochures to advertising. In actuality, marketing messages are three to four very specific, short statements that support what your business does best and how your company is positioned in the marketplace relative […] […] READ ARTICLE

04.03.2016/ Posted in Articles, Strategy

When and How to Adjust the Price of Your Product or Service

As we’ve discussed in our previous articles on pricing new products and services and pricing special products and services, selecting the optimal pricing strategy is often a difficult task. But once you’ve identified the best strategy for your product or service and set the initial price, you’re done! Right? Unfortunately it’s not that simple. Markets […] […] READ ARTICLE

29.02.2016/ Posted in Articles, Strategy

Analyzing Your Strengths and Weaknesses to Achieve Growth

To operate successfully in a changing market, companies should plan their objectives and strategies around their strengths and downplay their weaknesses. At FrogDog, we know that market analysis and strategy development are continual processes as today’s strengths could turn into tomorrow’s weaknesses. Before evaluating your company against the market, you need to conduct qualitative and […] […] READ ARTICLE