FrogDog’s articles and research-intensive white papers give you the critical information you need to assess your marketing strategy and tactics.

20.11.2017/ Posted in Articles, Social Media

Should Your Company “Ghost” Snapchat?

Facebook has changed the way of digital ads for businesses. Twitter reigns supreme in the realm of customer service. LinkedIn has made networking easier than ever. What about Snapchat? The sensationalized app has experienced significant challenges as it tries to expand. While yes, traction has been made, it’s been coupled with a highly anticipated IPO […] […] READ ARTICLE

16.10.2017/ Posted in Social Media

The New Social Reality

Once upon a time, in a land not too far away, companies could spend time on social media—engaging with audiences, posting great information, creating fun videos and pictures and themes—and gather the likes, comments, and favorites needed to build brands and businesses with current customers, prospective clients, and the world at large. We have bad […] […] READ ARTICLE

21.08.2017/ Posted in Articles, Social Media

Making the Case for Twitter

It’s hard to believe that there was ever pre-Twitter era. With a swift 140 characters at a time, the social media app has taken consumer interaction by storm with 317 million users and 500 million daily tweets. This social media giant has allowed people across the globe to post quick snippets of whatever inspiration swirls […] […] READ ARTICLE

14.08.2017/ Posted in Articles, Recruitment, Social Media

Social Media for Recruitment Marketing

Do you have the talent you need to succeed? According to a 2014 survey, 36 percent of global employers reported talent shortages. That’s the highest percentage since 2007. In a more recent 2015 survey, 73 percent of CEOs reported being uneasy about the availability of vital skills. What’s a CEO to do? Broaden Your Recruitment […] […] READ ARTICLE

27.12.2016/ Posted in Social Media

Live Streaming in the Mainstream

Live streaming isn’t exactly new—it’s been around for a few years—but it’s hit the mainstream for businesses. That’s because live streaming video is more accessible and accepted due to advances in technology—most notably, mobile capabilities. Applications like Facebook, YouTube, and Snapchat are just a few of the players in the race for live streaming domination. […] […] READ ARTICLE

13.04.2016/ Posted in Articles, Digital Marketing, Social Media

Using Reddit to Promote Your Business

If you’ve read our article about what businesses should know about Reddit, you probably know that Reddit is a social media site that is quite different from more traditional sites such as Facebook and Twitter. It follows, then, that you’ll need to take a different approach to promoting your business on Reddit than you do […] […] READ ARTICLE

28.12.2015/ Posted in Articles, Social Media

Building Your LinkedIn Profile for Sales

Through our research, we’ve found that LinkedIn is a reliable place to find and reach C-suite executives. And because decision makers are present on this social media channel, you can’t ignore it for growing your business and generating leads. Fortunately, there are a number of ways to use LinkedIn to your advantage, from advertising, to […] […] READ ARTICLE

05.02.2015/ Posted in Articles, Social Media

Putting the “Social” in Social Media: Fostering Meaningful Customer Relationships

Social media is everywhere. By now you know that companies across all industries need to embrace social media to engage with their customers. But it’s not enough just to have an account and post to it—even if you post on a regular basis. To be successful, organizations need to focus on building relationships with their target audiences. This […] […] READ ARTICLE

07.01.2015/ Posted in Articles, Social Media

The Scoop on Image-Based Social Media

They say a picture is worth 1,000 words. Pictures can convey much more in a shorter period of time than text-based tweets and posts. In a world where thousands of brands are competing for attention from the same consumers on a regular basis, getting your message across in a short period of time is becoming […] […] READ ARTICLE

17.11.2014/ Posted in Articles, Measurement, Social Media

What You Need to Know About Engagement Rates

As with all digital channels, social media explodes with metrics that marketers can use to determine what works and what needs adjustment. In fact, the channel offers so much data, marketers can get lost in the weeds. Setting measures through which to assess the success of social media efforts along defined objectives is critical to […] […] READ ARTICLE