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FrogDog’s articles and research-intensive white papers give you the critical information you need to assess your marketing strategy and tactics.

23.06.2015/ Posted in Articles, Digital Marketing, Direct Marketing, SEO

Long-Tail Search Strategy That Works

Digital marketers and search marketers are facing intense competition in Google AdWords.  This competition is driving up the prices of popular search terms, making it difficult for small businesses to compete against their competitors in this space. However, 70 percent of keywords searched are actually from long-tail, more descriptive keywords. A long-tail search campaign is […] […] READ ARTICLE

06.05.2014/ Posted in Articles, Content Marketing, SEO

SEO Tricks You Should Do—Now

Many businesses, SEO companies, marketing firms, and individuals have used links to build SEO with Google. Times have changed. Former link-building practices are now a no-go. Here are some things you should be doing instead: Update your Web site: Ensure the H1 tag in the coding on your Web site accurately represents your site. Your […] […] READ ARTICLE

13.06.2013/ Posted in Articles, Content Marketing, SEO

How to Avoid the SEO Penalty Box

When you get a penalty notice from Google, it can hurt your business. Your search engine ranking declines. Google is proud of its highly reputable search algorithm. Daily changes to the searching algorithm and daily tweaks to its daily changes are the recipe for the company’s current searching success. Which means that it’s hard to […] […] READ ARTICLE

28.05.2013/ Posted in Articles, Content Marketing, SEO

Basic Link Building for SEO: Successful Strategies

For search engines that crawl the Web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways. Links aren’t everything in search-engine optimization (SEO), but search professionals attribute a large portion of the engines’ algorithms to link-based factors. Through links, […] […] READ ARTICLE