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23.01.2017/ Posted in Digital Marketing

The Complexity of Digital Marketing Execution

Sorry. Digital marketing isn’t a one-person job. Doing digital marketing well requires a variety of strengths, skill sets, and experiences. As an idea, digital marketing seems easy. In execution, it’s quite a challenge. Let’s review. Data, Data, and More Data Digital marketers know how to mine the right data and they understand how to decipher […] […] READ ARTICLE

19.12.2016/ Posted in Digital Marketing

Should You Develop an App?

In recent years, many of the companies that have approached us for strategy + implementation have wanted to know whether they should develop apps to help them market and sell their products and services. By and large, the answer is no. Sometimes, the answer is even “heck no.” Here’s why. Let’s Talk about Development Expense […] […] READ ARTICLE

13.12.2016/ Posted in Digital Marketing

E-mail Marketing vs. Marketing Automation

Marketing automation involves e-mail marketing, and e-mail marketing may involve marketing automation… but they aren’t the same thing. What’s the difference? And which one do you need—or have? E-mail Marketing Defined Marketers use traditional e-mail marketing as a digital way to do the same thing they’ve done for decades with direct mail, newsletters, and catalogues: […] […] READ ARTICLE

08.11.2016/ Posted in Articles, Digital Marketing

Digital Marketing: The What, the Why—and the How

Digital marketing is, well… everywhere. Even so, you may not truly know what digital marketing is, what aspects apply to your business (if any), and how to apply them if they do. We’ve got your back. Read on for a quick crash course in Digital Marketing 101. Digital and Traditional Marketing Defined First, let’s define […] […] READ ARTICLE

04.10.2016/ Posted in Articles, Digital Marketing

5 Powerful Tips to Improve Your Landing Pages

E-mail, digital advertising—even some print advertising—direct mail, and more often invite someone to click or visit a link on the Web to get more information. When they visit that link, they go to what’s called a “landing page.” (Trust us, you don’t want to create a tailored piece of marketing and have it send people […] […] READ ARTICLE

20.09.2016/ Posted in Articles, Digital Marketing

Three Online Paid Advertising Mistakes to Avoid

Have you looked at your ad spend and wondered, “Why are we spending so much on online marketing and don’t see an increase in our sales?” After all, digital advertisers sell billions of dollars a year in ads and you know it’s working for a lot of companies. Why isn’t it working for yours? The […] […] READ ARTICLE

06.09.2016/ Posted in Articles, Digital Marketing

Why Your Digital Marketing Is Failing

Running a company? You have a lot on your plate: Sales, financial management, employee relations and management, product and service development and delivery, supply chain management—and more. In a lot of companies that have grown organically, marketing doesn’t exist. When it does, it’s done haphazardly, based on gut feel. Digital marketing may not even play […] […] READ ARTICLE

30.08.2016/ Posted in Articles, Digital Marketing

Three Steps to Adding Video to Your Marketing

By now, you’ve heard that video is a valuable addition to your marketing. So why aren’t you using it? We’re guessing the main reasons are that you don’t know where to begin and how video could work for you. And when you don’t fully know what to do, it’s a little scary. Right? Don’t worry—we’ve […] […] READ ARTICLE

27.06.2016/ Posted in Articles, Digital Marketing

Using E-mail to Reach Your Goals

E-mail has become a staple of our everyday lives, both personally and in business. Because it is such a standard practice for people of all ages, it is no surprise that marketers have been utilizing this medium for years. Maybe you’ve tried e-mail marketing before. Maybe you got great results, maybe you didn’t. As with […] […] READ ARTICLE

13.06.2016/ Posted in Articles, Digital Marketing

Subject Lines that Increase E-mail Open Rates

It is said that Will Rogers once remarked, “You will never get a second chance to make a first impression.” While it may not be true for all human interaction, it’s quite true when it comes to e-mail marketing. Your first impression is your e-mail subject line and if that’s not written well, you not […] […] READ ARTICLE

16.05.2016/ Posted in Articles, Digital Marketing

Getting Out of the Graymail

Growing your subscribers and database of contacts is almost always a goal among businesses. We agree, growth is good. But there comes a time when you may have too many contacts. Too many? How can I have too many contacts? The amount of graymail you’re sending is the clearest sign of too many contacts. What […] […] READ ARTICLE