FrogDog’s articles and research-intensive white papers give you the critical information you need to assess your marketing strategy and tactics.

13.11.2017/ Posted in Articles, Content Marketing

Marketing Content that People Will “Pay” For

In the era of digital marketing, increasing your number of e-mail subscribers—your e-mail list—is the key to success many levels. E-mail marketing and marketing automation? Both need sizeable, quality lists to perform. And lest you think that e-mail doesn’t work as a marketing tool, let us assure you that it does. In fact, e-mail is […] […] READ ARTICLE

24.07.2017/ Posted in Content Marketing

5 Ways to Improve Your Web Content Layout

Why isn’t your web content getting the love it deserves? After all, you worked hard on that video or article or infographic. You heard from trusted sources that it’s good content. So… what gives? Just a thought: Could the blame be the layout and functionality of the page on which you’ve placed it? Fonts Typography, […] […] READ ARTICLE

27.10.2015/ Posted in Articles, Content Marketing

Making Your Point with a Case Study

Case studies can be an incredibly effective marketing tactic. Whether your case study is a detailed examination of your industry or presents the effectiveness of your products or services, it is important to convey a strong, accurate message. While they are often thought of as a method for scientific researchers, case studies can be an […] […] READ ARTICLE

07.07.2015/ Posted in Articles, Content Marketing, Direct Marketing

Marketing Beyond Digital Ads

We live in the digital age of marketing. Banners and pop-ups and apps, oh my! In a era dominated by social media advertising on Facebook and LinkedIn, remarketing ads that follow you around the Web, and location-based mobile marketing, is traditional marketing still effective? We say “yes,” but that’s a conditional yes. As with all […] […] READ ARTICLE

22.04.2015/ Posted in Articles, Content Marketing, Digital Marketing

Is Marketing Automation Right for Your Business?

Marketing automation allows businesses to create a standardized process to distribute their digital marketing. Typically, this includes e-mail, social media, content marketing, and the rest of the digital marketing tactical mix. Marketing automation gives businesses a system through which they can send potential and existing customers materials based on their wants, needs, and behaviors. Marketing […] […] READ ARTICLE

07.04.2015/ Posted in Content Marketing, Digital Marketing

Eight Reasons to Use Thought-Leader Videos

Video content is exploding on the Internet. Shared on social media, posted on websites, and embedded in e-blasts—video is everywhere. Boasting more than one billion viewers, YouTube states that “everyday, people watch hundreds of millions of hours on YouTube and generate billions of views.” These videos are watched and shared by all types of people, […] […] READ ARTICLE

30.03.2015/ Posted in Advertising, Content Marketing

Planning a Webinar: Strategy Comes First

Successful webinars require extensive preparation, and webinars used for marketing purposes are no exception. Before you start recruiting attendees, ask yourself: What do you hope to achieve with your webinar? Which format would best help you meet these goals? To help you answer these questions, we’ve put together a webinar overview, outlining common webinar structures […] […] READ ARTICLE

20.01.2015/ Posted in Articles, Content Marketing, Digital Marketing

Eight Ways to Drive Webinar Attendance

As more businesses rely on webinars to generate leads and drive sales, the competition for audience attendance and engagement has never been fiercer. Webinars are great lead generators for reaching new target markets. But it doesn’t matter how great your webinar content is—if you don’t promote it, you won’t get registrations. The trends in webinar […] […] READ ARTICLE

23.06.2014/ Posted in Articles, Communications, Content Marketing

How to Get More Readers for Your Blog

Having a company blog can be an efficient way to build brand awareness and drive sales for your company. If you’ve read our articles on creating killer content and game-changing design, you know how to create a great blog. So how do you get the right readers to your site? Network On-line networking is important for […] […] READ ARTICLE

09.06.2014/ Posted in Articles, Content Marketing

Tips for Optimal Blog Design

Your company’s blog is an important part of your content-marketing plan. While regular updates with quality content are essential to a blog that hits your targets, the design and appearance of your blog makes a big difference as well. After all, you don’t want to waste good content on bad formatting. Here are a few tips: […] […] READ ARTICLE

29.05.2014/ Posted in Articles, Content Marketing

Business Blogging: Content is King

Company blogs should appeal to your target audiences and highlight your knowledge and expertise. Blogs won’t generate business immediately, but they will build awareness, understanding, and trust for your company, making them valuable tactics for your content-marketing plan. However, blogs are time consuming: They require your company to generate fresh content on a regular basis. […] […] READ ARTICLE