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FrogDog’s articles and research-intensive white papers give you the critical information you need to assess your marketing strategy and tactics.

02.04.2018/ Posted in Advertising, Articles

What the Shift in “Waiting” Means for Advertising

Over the past five years, humans have come to rely on their mobile devices for information, maps, scheduling and calendars, contacts and communication, and to-do list reminders. Without them, we’re borderline helpless. We even rely on our mobile phones to entertain us for short pauses in our daily actions. The next time you’re in the […] […] READ ARTICLE

19.03.2018/ Posted in Articles, SEO

Search Engine Marketing Best Practices: Website Optimization

Your company is growing, business is good—yet your company’s website isn’t ranking where it should. That’s where search engine optimization (SEO) comes in and where website optimization for SEO is critical. Over the years, SEO has evolved like almost all other facets of digital marketing. If you “got it” even two years ago, you don’t […] […] READ ARTICLE

12.03.2018/ Posted in Articles, White Papers

Understanding E-mail Marketing Technology

E-mail marketing technologies abound; no longer is marketing via e-mail as simple as adding a contact list and hitting send. The good news? E-mail can have more impact than ever before as part of your marketing mix. The bad news? For e-mail marketing to succeed, you must successfully navigate which technologies best suit your goals […] […] READ ARTICLE

19.02.2018/ Posted in Articles, Social Media

Why You Can’t Ignore Online Reviews

In today’s world, with just one click, customers can glean more information about an organization than ever before, simply by checking out the company’s online reviews. The way a company responds, or doesn’t respond, influences an organization’s reputation. Organizations of all sizes will be more successful when they the importance of online reviews, where to […] […] READ ARTICLE

22.01.2018/ Posted in Articles, Content Marketing

The Importance of an Editorial Calendar in Marketing

We’re sure that you have exceptional content that your audience wants to read. So why do you find yourself at a loss when it comes to achieving long term content-marketing success? While many factors may play a role—including a lack of strategy and inadequate frequency—we see one frequently overlooked solution: Content marketing more often hits […] […] READ ARTICLE

25.12.2017/ Posted in Articles, Social Media

Instagram Advertising: What to Know

Nobody, and we mean nobody, lives a life free of Instagram. Even if you don’t personally use the social media platform, you see its posts on Twitter, Facebook, and, well, everywhere. The first-ever photo-driven social media application has come a long way, including a powerful move by Facebook to purchase the app, allowing the two […] […] READ ARTICLE

20.11.2017/ Posted in Articles, Social Media

Should Your Company “Ghost” Snapchat?

Facebook has changed the way of digital ads for businesses. Twitter reigns supreme in the realm of customer service. LinkedIn has made networking easier than ever. What about Snapchat? The sensationalized app has experienced significant challenges as it tries to expand. While yes, traction has been made, it’s been coupled with a highly anticipated IPO […] […] READ ARTICLE

13.11.2017/ Posted in Articles, Content Marketing

Marketing Content that People Will “Pay” For

In the era of digital marketing, increasing your number of e-mail subscribers—your e-mail list—is the key to success many levels. E-mail marketing and marketing automation? Both need sizeable, quality lists to perform. And lest you think that e-mail doesn’t work as a marketing tool, let us assure you that it does. In fact, e-mail is […] […] READ ARTICLE

09.10.2017/ Posted in Articles, Strategy

Use Multiple Media for Marketing Success

We’ve said it before, and we’ll say it again: Marketing is all about repetition. (See what we did there? Oh, yeah.) Seriously, though, it doesn’t matter how many times we say it, it seems like we can’t say it enough. You can’t try something once and know whether it worked—especially when it comes to marketing. […] […] READ ARTICLE

25.09.2017/ Posted in Advertising, Articles

Keywords are Key to Google AdWords

Those simple search terms you enter into Google unlock a treasure chest of possibilities. And who doesn’t use them? You probably open a browser and search for multiple terms a day. So it seems like you or someone on your team could successfully develop search advertising campaigns without much thought, right? After all, everyone knows […] […] READ ARTICLE

28.08.2017/ Posted in Articles, White Papers

E-Mail Marketing Best Practices

This white paper on e-mail marketing best practices provides an overview of e-mail marketing and what it can do for your business. (Hint: If you think it’s just spam, think again.) With the right know-how and the right team and tools, e-mail marketing can be a critical component of your marketing plan. In this white […] […] READ ARTICLE

21.08.2017/ Posted in Articles, Social Media

Making the Case for Twitter

It’s hard to believe that there was ever pre-Twitter era. With a swift 140 characters at a time, the social media app has taken consumer interaction by storm with 317 million users and 500 million daily tweets. This social media giant has allowed people across the globe to post quick snippets of whatever inspiration swirls […] […] READ ARTICLE