Contact

FrogDog’s articles and research-intensive white papers give you the critical information you need to assess your marketing strategy and tactics.

09.10.2017/ Posted in Articles, Strategy

Use Multiple Media for Marketing Success

We’ve said it before, and we’ll say it again: Marketing is all about repetition. (See what we did there? Oh, yeah.) Seriously, though, it doesn’t matter how many times we say it, it seems like we can’t say it enough. You can’t try something once and know whether it worked—especially when it comes to marketing. […] […] READ ARTICLE

25.09.2017/ Posted in Advertising, Articles

Keywords are Key to Google AdWords

Those simple search terms you enter into Google unlock a treasure chest of possibilities. And who doesn’t use them? You probably open a browser and search for multiple terms a day. So it seems like you or someone on your team could successfully develop search advertising campaigns without much thought, right? After all, everyone knows […] […] READ ARTICLE

28.08.2017/ Posted in Articles, White Papers

E-Mail Marketing Best Practices

This white paper on e-mail marketing best practices provides an overview of e-mail marketing and what it can do for your business. (Hint: If you think it’s just spam, think again.) With the right know-how and the right team and tools, e-mail marketing can be a critical component of your marketing plan. In this white […] […] READ ARTICLE

21.08.2017/ Posted in Articles, Social Media

Making the Case for Twitter

It’s hard to believe that there was ever pre-Twitter era. With a swift 140 characters at a time, the social media app has taken consumer interaction by storm with 317 million users and 500 million daily tweets. This social media giant has allowed people across the globe to post quick snippets of whatever inspiration swirls […] […] READ ARTICLE

14.08.2017/ Posted in Articles, Recruitment, Social Media

Social Media for Recruitment Marketing

Do you have the talent you need to succeed? According to a 2014 survey, 36 percent of global employers reported talent shortages. That’s the highest percentage since 2007. In a more recent 2015 survey, 73 percent of CEOs reported being uneasy about the availability of vital skills. What’s a CEO to do? Broaden Your Recruitment […] […] READ ARTICLE

08.11.2016/ Posted in Articles, Digital Marketing

Digital Marketing: The What, the Why—and the How

Digital marketing is, well… everywhere. Even so, you may not truly know what digital marketing is, what aspects apply to your business (if any), and how to apply them if they do. We’ve got your back. Read on for a quick crash course in Digital Marketing 101. Digital and Traditional Marketing Defined First, let’s define […] […] READ ARTICLE

29.10.2016/ Posted in Articles, Strategy

How a Good Marketing Team Saves Time in the C-Suite

An executive’s time is precious. A report by CEO.com found that CEOs work an average of ten to eleven hours each day, get fewer than seven hours of sleep a night, and still feel they need more time to work. That’s because CEOs barely get two hours a day for tasks and projects dedicated to […] […] READ ARTICLE

04.10.2016/ Posted in Articles, Digital Marketing

5 Powerful Tips to Improve Your Landing Pages

E-mail, digital advertising—even some print advertising—direct mail, and more often invite someone to click or visit a link on the Web to get more information. When they visit that link, they go to what’s called a “landing page.” (Trust us, you don’t want to create a tailored piece of marketing and have it send people […] […] READ ARTICLE

20.09.2016/ Posted in Articles, Digital Marketing

Three Online Paid Advertising Mistakes to Avoid

Have you looked at your ad spend and wondered, “Why are we spending so much on online marketing and don’t see an increase in our sales?” After all, digital advertisers sell billions of dollars a year in ads and you know it’s working for a lot of companies. Why isn’t it working for yours? The […] […] READ ARTICLE

06.09.2016/ Posted in Articles, Digital Marketing

Why Your Digital Marketing Is Failing

Running a company? You have a lot on your plate: Sales, financial management, employee relations and management, product and service development and delivery, supply chain management—and more. In a lot of companies that have grown organically, marketing doesn’t exist. When it does, it’s done haphazardly, based on gut feel. Digital marketing may not even play […] […] READ ARTICLE

30.08.2016/ Posted in Articles, Digital Marketing

Three Steps to Adding Video to Your Marketing

By now, you’ve heard that video is a valuable addition to your marketing. So why aren’t you using it? We’re guessing the main reasons are that you don’t know where to begin and how video could work for you. And when you don’t fully know what to do, it’s a little scary. Right? Don’t worry—we’ve […] […] READ ARTICLE