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FrogDog’s articles and research-intensive white papers give you the critical information you need to assess your marketing strategy and tactics.

08.11.2016/ Posted in Articles, Digital Marketing

Digital Marketing: The What, the Why—and the How

Digital marketing is, well… everywhere. Even so, you may not truly know what digital marketing is, what aspects apply to your business (if any), and how to apply them if they do. We’ve got your back. Read on for a quick crash course in Digital Marketing 101. Digital and Traditional Marketing Defined First, let’s define […] […] READ ARTICLE

29.10.2016/ Posted in Articles, C-suite

How a Good Marketing Team Saves Time in the C-Suite

An executive’s time is precious. A report by CEO.com found that CEOs work an average of ten to eleven hours each day, get fewer than seven hours of sleep a night, and still feel they need more time to work. That’s because CEOs barely get two hours a day for tasks and projects dedicated to […] […] READ ARTICLE

04.10.2016/ Posted in Articles, Digital Marketing

5 Powerful Tips to Improve Your Landing Pages

E-mail, digital advertising—even some print advertising—direct mail, and more often invite someone to click or visit a link on the Web to get more information. When they visit that link, they go to what’s called a “landing page.” (Trust us, you don’t want to create a tailored piece of marketing and have it send people […] […] READ ARTICLE

20.09.2016/ Posted in Articles, Digital Marketing

Three Online Paid Advertising Mistakes to Avoid

Have you looked at your ad spend and wondered, “Why are we spending so much on online marketing and don’t see an increase in our sales?” After all, digital advertisers sell billions of dollars a year in ads and you know it’s working for a lot of companies. Why isn’t it working for yours? The […] […] READ ARTICLE

06.09.2016/ Posted in Articles, Digital Marketing

Why Your Digital Marketing Is Failing

Running a company? You have a lot on your plate: Sales, financial management, employee relations and management, product and service development and delivery, supply chain management—and more. In a lot of companies that have grown organically, marketing doesn’t exist. When it does, it’s done haphazardly, based on gut feel. Digital marketing may not even play […] […] READ ARTICLE

30.08.2016/ Posted in Articles, Digital Marketing

Three Steps to Adding Video to Your Marketing

By now, you’ve heard that video is a valuable addition to your marketing. So why aren’t you using it? We’re guessing the main reasons are that you don’t know where to begin and how video could work for you. And when you don’t fully know what to do, it’s a little scary. Right? Don’t worry—we’ve […] […] READ ARTICLE

09.08.2016/ Posted in Articles, Communications

Building Stronger Customer Relationships with Big Data

These days everyone is talking about big data. Technology is enabling us to collect and store increasingly detailed consumer data. From what items you frequently purchase at a given store to how often you work out to your seat preference when you fly on a particular airline, companies are able to gather an enormous amount […] […] READ ARTICLE

05.07.2016/ Posted in Articles

Marketing: A Costly Expense or a Profit-Generating Machine?

Do you look at marketing as a budget-busting expense that can be cut during tough economic times? Many executives do, but they’re missing out on a big opportunity. Marketing has changed dramatically since the days when advertising on TV, radio, or print was the most effective—and most expensive—way to get a message out to consumers. […] […] READ ARTICLE