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FrogDog’s articles and research-intensive white papers give you the critical information you need to assess your marketing strategy and tactics.

26.06.2017/ Posted in Advertising

What’s New with Facebook Advertising

What has changed with Facebook advertising in 2017? Well, quite a lot, actually. To keep up with the latest tools, tactics and strategies, you need to fully immerse yourself in the world of Facebook’s social media empire. And as you don’t have time to do that, we did it for you. Here are a few […] […] READ ARTICLE

29.09.2015/ Posted in Advertising, Articles, Image Management

The Ins and Outs of Cause Marketing

Have you ever purchased a particular product because the manufacturer promised to make a donation to a nonprofit organization for each product sold? You’re not the only one. When faced with the choice between buying a regular product and one associated with a specific cause, the majority of consumers will pick the one associated with […] […] READ ARTICLE

27.07.2015/ Posted in Advertising, Articles, Direct Marketing

How to Create Direct Marketing that Doesn’t Flop

Direct marketing is making a specific communication to your target market and then tracking the response. And though some think it might be old fashioned, it still works. Interacting and communicating one-to-one with prospect customers and clients distinguishes direct marketing from what marketers call “above-the-line” marketing efforts, which include traditional advertising and media relations. Direct […] […] READ ARTICLE

01.05.2015/ Posted in Advertising, Articles, Digital Marketing

The Lowdown on LinkedIn Advertising

Nowadays, social media channels abound. New platforms launch on a regular basis, each claiming to target audiences in different ways or provide new or better services than the platforms that already exist. Yet through all of this competition, one channel has maintained its position as the best platform for business-minded interactions. If you haven’t guessed […] […] READ ARTICLE

30.03.2015/ Posted in Advertising, Content Marketing

Planning a Webinar: Strategy Comes First

Successful webinars require extensive preparation, and webinars used for marketing purposes are no exception. Before you start recruiting attendees, ask yourself: What do you hope to achieve with your webinar? Which format would best help you meet these goals? To help you answer these questions, we’ve put together a webinar overview, outlining common webinar structures […] […] READ ARTICLE

25.02.2015/ Posted in Advertising, Articles, Digital Marketing

The Basics of Retargeting: Ads that are on Target

By now you’ve probably noticed ads that follow you across the web. Perhaps you recently viewed a pair of shoes or a new computer online. Now those same companies and products appear on Facebook and other sites you frequent. This is an advertising strategy called retargeting. Retargeting serves visitors advertisements based on their prior Internet […] […] READ ARTICLE

08.07.2013/ Posted in Advertising, Articles

Out-of-Home Advertising: Still Relevant?

Out-of-home media (OOH), also known less accurately as “outdoor” advertising, has grown consistently in recent years. According to the Outdoor Advertising Association of America, outdoor advertising brought in $7 billion in revenue in 2014. Billboards and signs and such seem old-fashioned in today’s digital age? Think again. Much of the growth in OOH media spend […] […] READ ARTICLE

03.07.2013/ Posted in Advertising, Articles, Direct Marketing

Direct Mail Tips and Tricks

In today’s electronic age, direct mail seems passé—and pricey. Yet when done correctly, direct mail has tremendous value: No matter what someone’s demographic—age, income, sex, ethnicity—or use of the Internet and electronics, he has mail. Some products are best showcased in print. (E-mail doesn’t allow for glossy catalogs, after all.) Everyone reviews mail on the […] […] READ ARTICLE

11.02.2013/ Posted in Advertising, Articles

The Advantages and Disadvantages of Celebrity Endorsements

From Humphrey Bogart and Lauren Bacall advertising Robert Burns Cigarillos and Betty Davis selling Lustre Cream Shampoo to Bill Cosby and Jello Pudding, companies have long loved using celebrities to endorse their brands. And who can forget Brooke Shields’ famous line, “You wanna know what comes between me and my Calvins?” It’s true: Celebrity endorsements […] […] READ ARTICLE

30.10.2012/ Posted in Advertising, Articles

Product Placement: Not Your Typical Television Ad

Remember a day when brands weren’t evident in movies and shows? If an actor held a beverage, it was labeled “Cola.” Times have definitely changed. Producers and advertisers found a gold mine in blending products into scripts and movie plots—making them appear part of the show. This is known as product placement. Product Placement: A […] […] READ ARTICLE