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FrogDog’s articles and research-intensive white papers give you the critical information you need to assess your marketing strategy and tactics.

12.27.2016/ Posted in Social Media

Live Streaming in the Mainstream

Live streaming isn’t exactly new—it’s been around for a few years—but it’s hit the mainstream for businesses. That’s because live streaming video is more accessible and accepted due to advances in technology—most notably, mobile capabilities. Applications like Facebook, YouTube, and Snapchat are just a few of the players in the race for live streaming domination. […] […] READ ARTICLE

12.19.2016/ Posted in Digital Marketing

Should You Develop an App?

In recent years, many of the companies that have approached us for strategy + implementation have wanted to know whether they should develop apps to help them market and sell their products and services. By and large, the answer is no. Sometimes, the answer is even “heck no.” Here’s why. Let’s Talk about Development Expense […] […] READ ARTICLE

12.13.2016/ Posted in Digital Marketing

E-mail Marketing vs. Marketing Automation

Marketing automation involves e-mail marketing, and e-mail marketing may involve marketing automation… but they aren’t the same thing. What’s the difference? And which one do you need—or have? E-mail Marketing Defined Marketers use traditional e-mail marketing as a digital way to do the same thing they’ve done for decades with direct mail, newsletters, and catalogues: […] […] READ ARTICLE

11.29.2016/ Posted in Strategy

What are Marketing Personas?

Personas are composite creations—aggregates designed to approximate the predominant archetypes of people in a target group. As with every aggregate, there are outliers in each group that will not fit within the group’s persona. Say what? When to Create a Persona Developing personas makes sense when you are analyzing the research of a population or […] […] READ ARTICLE

11.22.2016/ Posted in Strategy

What You Need to Know to Plan for Marketing

Maybe you’re facing the beginning of your fiscal year or the calendar year. (And maybe both.) Maybe you’re preparing to launch a new company or a new product. Or enter a new market. Where do you begin? How do you plan for marketing? You’re not alone in wondering. At FrogDog, we work with brilliant companies—rock […] […] READ ARTICLE

11.08.2016/ Posted in Articles, Digital Marketing

Digital Marketing: The What, the Why—and the How

Digital marketing is, well… everywhere. Even so, you may not truly know what digital marketing is, what aspects apply to your business (if any), and how to apply them if they do. We’ve got your back. Read on for a quick crash course in Digital Marketing 101. Digital and Traditional Marketing Defined First, let’s define […] […] READ ARTICLE

10.29.2016/ Posted in Articles, C-suite

How a Good Marketing Team Saves Time in the C-Suite

An executive’s time is precious. A report by CEO.com found that CEOs work an average of ten to eleven hours each day, get fewer than seven hours of sleep a night, and still feel they need more time to work. That’s because CEOs barely get two hours a day for tasks and projects dedicated to […] […] READ ARTICLE

10.04.2016/ Posted in Articles, Digital Marketing

5 Powerful Tips to Improve Your Landing Pages

E-mail, digital advertising—even some print advertising—direct mail, and more often invite someone to click or visit a link on the Web to get more information. When they visit that link, they go to what’s called a “landing page.” (Trust us, you don’t want to create a tailored piece of marketing and have it send people […] […] READ ARTICLE

09.20.2016/ Posted in Articles, Digital Marketing

Three Online Paid Advertising Mistakes to Avoid

Have you looked at your ad spend and wondered, “Why are we spending so much on online marketing and don’t see an increase in our sales?” After all, digital advertisers sell billions of dollars a year in ads and you know it’s working for a lot of companies. Why isn’t it working for yours? The […] […] READ ARTICLE

09.06.2016/ Posted in Articles, Digital Marketing

Why Your Digital Marketing Is Failing

Running a company? You have a lot on your plate: Sales, financial management, employee relations and management, product and service development and delivery, supply chain management—and more. In a lot of companies that have grown organically, marketing doesn’t exist. When it does, it’s done haphazardly, based on gut feel. Digital marketing may not even play […] […] READ ARTICLE

08.30.2016/ Posted in Articles, Digital Marketing

Three Steps to Adding Video to Your Marketing

By now, you’ve heard that video is a valuable addition to your marketing. So why aren’t you using it? We’re guessing the main reasons are that you don’t know where to begin and how video could work for you. And when you don’t fully know what to do, it’s a little scary. Right? Don’t worry—we’ve […] […] READ ARTICLE