Articles
The Science of Marketing Measurement
What can marketers learn from scientists? Quite a lot when it comes to measuring the success of marketing strategies. Read more about how the scientific method applies, and download FrogDog’s white paper for more details on the topic.
FrogDog IABC Panel: Uncertainty Shapes Today’s Health Care Communications
FrogDog CEO Leslie Farnsworth led a panel of health care thought leaders in an insightful discussion about today’s communication challenges when the International Association of Business Communicators hosted its Southern Region Conference in Houston on October 23. The bottom line: the economy and health care reform make for an uncertain environment, but communicators must still find ways to reach the same core audiences as always: physicians, patients, and employees.
Is it Time for a Marketing Checkup?
When was the last time you or your marketing department paused to truly assess the effectiveness of your marketing efforts and whether or not they are achieving the results and return on investment you desire? Find out what you need to review to audit your marketing plan for success.
A Brief Look at Social Media Demographics
Social media is here to stay, even if the popularity of any particular site waxes and wanes over time. The FrogDog team did a quick demographic analysis of three of today’s hottest sites.
Media Relations May Seem Cheap, but It’s Not Free or Easy
Media relations may seem like a less costly alternative to other marketing disciplines, but it often requires greater expenditures of elbow grease, shoe leather, and billable agency hours. And the economy and the changing media environment make media relations that much more challenging.
