Articles

5.14.12

The Myth of E-mail Open Rates

Open rates are a very misleading measure of e-mail campaign effectiveness.

» Read more


4.9.12

How Twitter Users Decide Who to Follow

Social media trends change, but how people decide to follow others on Twitter has stayed pretty constant over time.

» Read more


3.13.12

The 3 Biggest Branding and Marketing Mistakes Nonprofits Make

FrogDog research uncovered three big marketing and branding mistakes that cost nonprofits dearly.

» Read more


3.12.12

Marking Automation: Five Realities

Five things you should know about marketing automation before you invest in a system.

» Read more


1.10.12

When Not to Invest in Branding

Five times when spending on branding just doesn’t make sense.

» Read more


Page 1 of 8 pages  1 2 3 >  Last »