Articles
5.14.12
The Myth of E-mail Open Rates
Open rates are a very misleading measure of e-mail campaign effectiveness.
4.9.12
How Twitter Users Decide Who to Follow
Social media trends change, but how people decide to follow others on Twitter has stayed pretty constant over time.
3.13.12
The 3 Biggest Branding and Marketing Mistakes Nonprofits Make
FrogDog research uncovered three big marketing and branding mistakes that cost nonprofits dearly.
3.12.12
Marking Automation: Five Realities
Five things you should know about marketing automation before you invest in a system.
1.10.12
When Not to Invest in Branding
Five times when spending on branding just doesn’t make sense.
