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FrogDog’s articles and research-intensive white papers give you the critical information you need to assess your marketing strategy and tactics.

09.25.2017/ Posted in Advertising, Articles

Keywords are Key to Google AdWords

Those simple search terms you enter into Google unlock a treasure chest of possibilities. And who doesn’t use them? You probably open a browser and search for multiple terms a day. So it seems like you or someone on your team could successfully develop search advertising campaigns without much thought, right? After all, everyone knows […] […] READ ARTICLE

09.18.2017/ Posted in Measurement

Vanity Metrics: A Cautionary Tale

Do your numbers sound good—and don’t mean anything? How can you help ensure your marketing aligns with your business goals—and is measured accordingly? Unfortunately, it’s easy to get seduced by vanity metrics—measurements, calculations, numbers, graphs, and charts—that look impressive, but aren’t relevant to your core business goals and the marketing goals you’ve set to align […] […] READ ARTICLE

09.11.2017/ Posted in Strategy

Start with Your Goals

Sometimes we feel like little kids at FrogDog: We ask “why?” a lot. Why do you want to issue a press release? Why do you feel PPC advertising is the silver bullet? Why do you want a brochure? Why do you think social media is the cornerstone of your marketing effort? Quite often, the requesters […] […] READ ARTICLE

08.28.2017/ Posted in Articles, White Papers

E-Mail Marketing Best Practices

This white paper on e-mail marketing best practices provides an overview of e-mail marketing and what it can do for your business. (Hint: If you think it’s just spam, think again.) With the right know-how and the right team and tools, e-mail marketing can be a critical component of your marketing plan. In this white […] […] READ ARTICLE

08.21.2017/ Posted in Articles, Social Media

Making the Case for Twitter

It’s hard to believe that there was ever pre-Twitter era. With a swift 140 characters at a time, the social media app has taken consumer interaction by storm with 317 million users and 500 million daily tweets. This social media giant has allowed people across the globe to post quick snippets of whatever inspiration swirls […] […] READ ARTICLE

08.14.2017/ Posted in Articles, Recruitment, Social Media

Social Media for Recruitment Marketing

Do you have the talent you need to succeed? According to a 2014 survey, 36 percent of global employers reported talent shortages. That’s the highest percentage since 2007. In a more recent 2015 survey, 73 percent of CEOs reported being uneasy about the availability of vital skills. What’s a CEO to do? Broaden Your Recruitment […] […] READ ARTICLE

07.24.2017/ Posted in Content Marketing

5 Ways to Improve Your Web Content Layout

Why isn’t your web content getting the love it deserves? After all, you worked hard on that video or article or infographic. You heard from trusted sources that it’s good content. So… what gives? Just a thought: Could the blame be the layout and functionality of the page on which you’ve placed it? Fonts Typography, […] […] READ ARTICLE

07.10.2017/ Posted in Media Relations

The Dangers of Wading into the Conversation

We know. It is so, so tempting. After all, the topic is all the rage. Everyone is talking about it. If you could just find a way to get your company name or brand or product into the conversation, it would be a huge marketing win—and would make your company look with-it and relevant, too. […] […] READ ARTICLE

06.26.2017/ Posted in Advertising

What’s New with Facebook Advertising

What has changed with Facebook advertising in 2017? Well, quite a lot, actually. To keep up with the latest tools, tactics and strategies, you need to fully immerse yourself in the world of Facebook’s social media empire. And as you don’t have time to do that, we did it for you. Here are a few […] […] READ ARTICLE

06.12.2017/ Posted in Digital Marketing

The Difference between CRM and E-mail Marketing

With all the different types of e-mail platforms, the FrogDog team has run into a proliferating amount of confusion among clients and contacts. Yes, you may have a CRM. No, that does not mean you have an e-mail marketing platform. And vice versa. No, your e-mail marketing platform does not mean you’re doing or have […] […] READ ARTICLE

05.22.2017/ Posted in Strategy

How to Break through the Noise

There are more ways for people to get in front of your target audience than ever, from the traditional methods of print and television advertising and billboards and signs and even direct mail to the new-fangled digital media zinging information at people through websites, e-mail, social media, and even text messages. It’s overwhelming. And it’s […] […] READ ARTICLE

05.08.2017/ Posted in Strategy

Timeline Touchstones for Planning Marketing

A surprising number of companies wait to address a new initiative’s marketing needs until right before the initiative is scheduled to launch. Take the company that planned to debut a digital product in the United States. Its executives came to FrogDog about a month before the product’s launch date to discuss marketing needs. And how […] […] READ ARTICLE