Articles
Measuring beyond the Click
Is it still valid to measure Internet advertising and marketing via click-through rates? Maybe not. But there are still ways to measure value for on-line marketing activity.
Social Media Survey Results: Facebook Leads the Way
Social media is changing at light speed—and so is the way people use it. In our latest survey about social media activity, we affirmed some of our knowledge and learned a few new things as well.
Disaster Communications Preparedness: Bad News Can Strike Year Round
Your company may be prepared to mitigate damage and deal with the aftermath of a natural disaster, but how about a manmade disaster that inflicts reputational damage?
The latter category represents a much more common risk but one that’s often left out of disaster preparedness plans. Read tips from FrogDog President and CEO Leslie Farnsworth on how to develop a flexible crisis communications plan that will foster transparency and help companies survive-even thrive-during and after crises.
The Science of Marketing Measurement
What can marketers learn from scientists? Quite a lot when it comes to measuring the success of marketing strategies. Read more about how the scientific method applies, and download FrogDog’s white paper for more details on the topic.
FrogDog IABC Panel: Uncertainty Shapes Today’s Health Care Communications
FrogDog CEO Leslie Farnsworth led a panel of health care thought leaders in an insightful discussion about today’s communication challenges when the International Association of Business Communicators hosted its Southern Region Conference in Houston on October 23. The bottom line: the economy and health care reform make for an uncertain environment, but communicators must still find ways to reach the same core audiences as always: physicians, patients, and employees.
