FrogDog’s articles and research-intensive white papers give you the critical information you need to assess your marketing strategy and tactics.

03.12.2018/ Posted in Articles, White Papers

Understanding E-mail Marketing Technology

E-mail marketing technologies abound; no longer is marketing via e-mail as simple as adding a contact list and hitting send. The good news? E-mail can have more impact than ever before as part of your marketing mix. The bad news? For e-mail marketing to succeed, you must successfully navigate which technologies best suit your goals […] […] READ ARTICLE

02.19.2018/ Posted in Articles, Social Media

Why You Can’t Ignore Online Reviews

In today’s world, with just one click, customers can glean more information about an organization than ever before, simply by checking out the company’s online reviews. The way a company responds, or doesn’t respond, influences an organization’s reputation. Organizations of all sizes will be more successful when they the importance of online reviews, where to […] […] READ ARTICLE

02.12.2018/ Posted in Media Relations

Media Relations, Press Releases, News Items: What Do I Need?

How casually it’s thrown out: We need to issue a press release. Well, look. Probably not. Sometimes, sure. But not always. And, you see, it depends. No question, companies need to spread the word as far and as wide as possible about their latest events and updates—including internally, to their staff teams. However, in most […] […] READ ARTICLE

01.22.2018/ Posted in Articles, Content Marketing

The Importance of an Editorial Calendar in Marketing

We’re sure that you have exceptional content that your audience wants to read. So why do you find yourself at a loss when it comes to achieving long term content-marketing success? While many factors may play a role—including a lack of strategy and inadequate frequency—we see one frequently overlooked solution: Content marketing more often hits […] […] READ ARTICLE

01.08.2018/ Posted in Advertising

Strategic Advertising: Frequency, Timing, Coordination, and Optimization

We’ve told you (and told you) that you can’t do a marketing activity once and expect results. You can’t even just do one type of marketing multiple times for any sort of return, either. Including—or, in some cases, especially—advertising. Whether print or digital, you can’t advertise once or twice—even in a single publication, much less […] […] READ ARTICLE

12.25.2017/ Posted in Articles, Social Media

Instagram Advertising: What to Know

Nobody, and we mean nobody, lives a life free of Instagram. Even if you don’t personally use the social media platform, you see its posts on Twitter, Facebook, and, well, everywhere. The first-ever photo-driven social media application has come a long way, including a powerful move by Facebook to purchase the app, allowing the two […] […] READ ARTICLE

12.11.2017/ Posted in Digital Marketing

How’s Your Marketing Hygiene?

It’s like brushing your teeth: If you don’t do it regularly, the consequences are ugly. The unheralded regular, day-in-and-day-out maintenance activities required for marketing can make or break the efficiency and effectiveness of every marketing effort. Will talking about list management keep your nonmarketing colleagues on the edge of their seats? Hardly. Yet if you […] […] READ ARTICLE

11.20.2017/ Posted in Articles, Social Media

Should Your Company “Ghost” Snapchat?

Facebook has changed the way of digital ads for businesses. Twitter reigns supreme in the realm of customer service. LinkedIn has made networking easier than ever. What about Snapchat? The sensationalized app has experienced significant challenges as it tries to expand. While yes, traction has been made, it’s been coupled with a highly anticipated IPO […] […] READ ARTICLE

11.13.2017/ Posted in Articles, Content Marketing

Marketing Content that People Will “Pay” For

In the era of digital marketing, increasing your number of e-mail subscribers—your e-mail list—is the key to success many levels. E-mail marketing and marketing automation? Both need sizeable, quality lists to perform. And lest you think that e-mail doesn’t work as a marketing tool, let us assure you that it does. In fact, e-mail is […] […] READ ARTICLE

10.23.2017/ Posted in Strategy

Choosing the Right Marketing Channel

Facebook is a powerful marketing channel. So should you invest your marketing dollars in Facebook ads? And is e-mail marketing enough, or should you try marketing automation as well? How about Twitter and Snapchat? Worth it? Maybe, but maybe not. Choosing the right channel means determining where your target audience spends its time—which may be […] […] READ ARTICLE

10.16.2017/ Posted in Social Media

The New Social Reality

Once upon a time, in a land not too far away, companies could spend time on social media—engaging with audiences, posting great information, creating fun videos and pictures and themes—and gather the likes, comments, and favorites needed to build brands and businesses with current customers, prospective clients, and the world at large. We have bad […] […] READ ARTICLE

10.09.2017/ Posted in Articles, Strategy

Use Multiple Media for Marketing Success

We’ve said it before, and we’ll say it again: Marketing is all about repetition. (See what we did there? Oh, yeah.) Seriously, though, it doesn’t matter how many times we say it, it seems like we can’t say it enough. You can’t try something once and know whether it worked—especially when it comes to marketing. […] […] READ ARTICLE