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FrogDog’s articles and research-intensive white papers give you the critical information you need to assess your marketing strategy and tactics.

11.20.2017/ Posted in Articles, Social Media

Should Your Company “Ghost” Snapchat?

Facebook has changed the way of digital ads for businesses. Twitter reigns supreme in the realm of customer service. LinkedIn has made networking easier than ever. What about Snapchat? The sensationalized app has experienced significant challenges as it tries to expand. While yes, traction has been made, it’s been coupled with a highly anticipated IPO […] […] READ ARTICLE

11.13.2017/ Posted in Articles, Content Marketing

Marketing Content that People Will “Pay” For

In the era of digital marketing, increasing your number of e-mail subscribers—your e-mail list—is key to success many levels. E-mail marketing and marketing automation? Both need sizeable, quality lists to perform. And lest you think that e-mail doesn’t work as a marketing tool, let us assure you that it does. In fact, e-mail is the […] […] READ ARTICLE

10.23.2017/ Posted in Strategy

Choosing the Right Marketing Channel

Facebook is a powerful marketing channel. So should you invest your marketing dollars in Facebook ads? And is e-mail marketing enough, or should you try marketing automation as well? How about Twitter and Snapchat? Worth it? Maybe, but maybe not. Choosing the right channel means determining where your target audience spends its time—which may be […] […] READ ARTICLE

10.16.2017/ Posted in Social Media

The New Social Reality

Once upon a time, in a land not too far away, companies could spend time on social media—engaging with audiences, posting great information, creating fun videos and pictures and themes—and gather the likes, comments, and favorites needed to build brands and businesses with current customers, prospective clients, and the world at large. We have bad […] […] READ ARTICLE

10.09.2017/ Posted in Articles, Strategy

Use Multiple Media for Marketing Success

We’ve said it before, and we’ll say it again: Marketing is all about repetition. (See what we did there? Oh, yeah.) Seriously, though, it doesn’t matter how many times we say it, it seems like we can’t say it enough. You can’t try something once and know whether it worked—especially when it comes to marketing. […] […] READ ARTICLE

09.25.2017/ Posted in Advertising, Articles

Keywords are Key to Google AdWords

Those simple search terms you enter into Google unlock a treasure chest of possibilities. And who doesn’t use them? You probably open a browser and search for multiple terms a day. So it seems like you or someone on your team could successfully develop search advertising campaigns without much thought, right? After all, everyone knows […] […] READ ARTICLE

09.18.2017/ Posted in Measurement

Vanity Metrics: A Cautionary Tale

Do your numbers sound good—and don’t mean anything? How can you help ensure your marketing aligns with your business goals—and is measured accordingly? Unfortunately, it’s easy to get seduced by vanity metrics—measurements, calculations, numbers, graphs, and charts—that look impressive, but aren’t relevant to your core business goals and the marketing goals you’ve set to align […] […] READ ARTICLE

09.11.2017/ Posted in Strategy

Start with Your Goals

Sometimes we feel like little kids at FrogDog: We ask “why?” a lot. Why do you want to issue a press release? Why do you feel PPC advertising is the silver bullet? Why do you want a brochure? Why do you think social media is the cornerstone of your marketing effort? Quite often, the requesters […] […] READ ARTICLE

08.28.2017/ Posted in Articles, White Papers

E-Mail Marketing Best Practices

This white paper on e-mail marketing best practices provides an overview of e-mail marketing and what it can do for your business. (Hint: If you think it’s just spam, think again.) With the right know-how and the right team and tools, e-mail marketing can be a critical component of your marketing plan. In this white […] […] READ ARTICLE

08.21.2017/ Posted in Articles, Social Media

Making the Case for Twitter

It’s hard to believe that there was ever pre-Twitter era. With a swift 140 characters at a time, the social media app has taken consumer interaction by storm with 317 million users and 500 million daily tweets. This social media giant has allowed people across the globe to post quick snippets of whatever inspiration swirls […] […] READ ARTICLE

08.14.2017/ Posted in Articles, Recruitment, Social Media

Social Media for Recruitment Marketing

Do you have the talent you need to succeed? According to a 2014 survey, 36 percent of global employers reported talent shortages. That’s the highest percentage since 2007. In a more recent 2015 survey, 73 percent of CEOs reported being uneasy about the availability of vital skills. What’s a CEO to do? Broaden Your Recruitment […] […] READ ARTICLE

07.24.2017/ Posted in Content Marketing

5 Ways to Improve Your Web Content Layout

Why isn’t your web content getting the love it deserves? After all, you worked hard on that video or article or infographic. You heard from trusted sources that it’s good content. So… what gives? Just a thought: Could the blame be the layout and functionality of the page on which you’ve placed it? Fonts Typography, […] […] READ ARTICLE